Worldwide, “Dr. Seuss’ The Grinch” was the highest-grossing opening for a Christmas-themed movie and has since become the highest-grossing Christmas-themed movie ever — as well as the biggest Dr. Seuss film ever.
MinaTakla
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Posts posted by MinaTakla
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17 minutes ago, Omni said:
It only opened in Norway and Hong Kong this weekend, other than Australia, and it faced TS4 in many markets.
Germany and Brazil next weekend will give us a better picture of this movie's prospects.
The first Pets disappointed strangely in Brazil and Germany did fine so I'd say better to see how China, Japan and Mexico do in July (and Europe too but I think that's in late July..The staggered release makes it a bit harder to track.
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9 minutes ago, Godzilla said:
It seems like this is collapsing overseas...
Too early to tell. The film has a very slow rollout and has most of Latin America, Europe and Asia left.
It fell -40% something from last weekend and had a good Australia debut despite facing TS4.
So too early to judge really but it will end up less than part 1 for sure so there's that.
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32 minutes ago, Blaze Heatnix said:
I think this one will see a huge drop ( like Ice Age 5 style...)
We already have a prequel ( Minions ). Despicable Me 3 ended with Gru's brother ( Dru ) becoming a villain and taking several minions with him. Now we'll get to see another prequel ( again set before the first Despicable Me )? That doesn't feel right.
Despicable Me works because of everyone together ( Gru, the girls, minions, Lucy, Dr Nefario ). Another prequel with only minions and Gru ( who might be younger ) won't help it.
It depends on how audiences will see it. They are selling this one as a sequel to the DM franchise's most successful chapter (Minions) which didn't have Gru nor the rest of the gang in it (I actually think there's a reason they insisted on having Gru in the film title domestically versus just Minions 2 which is what the film is being called overseas. They are absolutely aware of potential domestic fatigue. Reminds me of what they did with Fast 8 domestic vs OS with regards to the film title/perception for the same reasons). This one has more Gru so there's that. And they're bringing back Bob, Stuart and Kevin (which they intentionally did not feature in DM3 despite Bob's popularity) to position it as a direct sequel to Minions 1 rather than a DM4. - a continuation of where Minions 1 left off (minions joining Gru) rather than where DM3 is concerned. An expected marketing/positioning tactic.
I agree that the perception you mentioned might apply domestically, but I don't think OS audiences will see it that way.
Ice Age I think is a bit of a different case (OS/WW at least).
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Uni started promoting this apparently at Cine Europe two weeks ago.
This post from someone who was at the event shows their intro clip to the film. From what is shown in it, it looks like the 70s will be the theme of the film, as opposed to the 60s featured in part one.
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On 6/16/2019 at 11:25 AM, Omni said:
MinaTakla, I was wondering if this movie's performance could make you finally root for some good animation movie instead of the usual Illumination crap
Ha! Well I am rooting for some non-animation films later this year too but then I feel like..there's too much doom and gloom here about them that makes me feel sorry for them somehow.. apparently everyone (probably except you :p) thinks Minions 2 is certain to flop and drop I dunno like 50%-60% WW and that Illumination is (close to) dead and that Sing 2 and whatever else they make is gonna flop etc..
so I feel like they suddenly became a true underdog lol now that everyone is gleefully certain that their upcoming stuff will flop and all..which
sounds weird to say for a studio this size and track record
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It's a staggered release so not sure where it will end up yet.
Last weekend had $16 with $1.5m of previews added in from previous week for Netherlands, so total true weekend was $14.5
This weekend: $8.5 with 2 new small markets of 600K so true weekend: $7.9 or so.
-45% drop from last weekend
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THE SECRET LIFE OF PETS 2
Universal The well-reviewed sequel had difficulty domestically this weekend, and is not at the levels of the previous blockbuster installment overseas where competition is rife. Folks have not necessarily rushed out to see it on opening weekend, indicating the possibility of sturdy legs — the UK and Russia had small drops in their 3rd frames — but messaging on how this film differs from the first has been blurry.
However, there is much road ahead for the Illumination/Universal title which rolls out over the next two months and has yet to hit such majors as Australia, Germany, Brazil, China, Japan, Korea, France, Spain and Mexico. Each of those markets is key for the film.
This session, the Pets grossed $16M for a $49M offshore total thus far in 30 markets. The Chris Renaud-helmed animation was No. 1 in nine of those this weekend. Globally, it is approaching $100M.
Netherlands led openers this frame with $1.74M at 139 locations for the top spot and ahead of Incredibles 2 and Ralph Breaks The Internet. Vietnam was also a No. 1 opening with $1.25M at 185, coming in just below Pets 1. Italy made $1.1M at No. 2; last time around, Secret Life Of Pets had a special screening at the Venice Film Festival just before it opened.
Elsewhere, the UK had a strong hold in weekend three, down just 25% to cume $18.9M. Russia has made $16.9M to date. Australia takes these guys out for a walk next weekend.
DHD
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8 hours ago, Omni said:
The first one opened with 4.6 millions and was a very strong success. Its total gross (13.3M) was quite close to Dory (15.1M) and Moana (14.3). It was actually only 25% below Despicable Me 3. Considering Pets 2 is looking at an opening no higher than 1.1M, we're talking about a 75%+ frefall on OW (and 70% at best on total gross).
A decline was always likely due to the different release date (in Italy, the first half of June has always been a terrible date to release movies - Wonder Woman opened in this slot and didn't even make it to 4 millions, vs the average 6/7 for big SH productions), but now this is clearly not its biggest trouble. My guess is that the original left close to nothing in those who saw it, which is kind of odd for an animated movie that surpassed the 2M admissions. The home video sales on Amazon were pretty poor. Moana grossed just 110K more tickets, but pretty much everyone knows it - while Pets has become (at least among people I know that actually remember it) "ah, that one about cats and dogs". The characters are 'cats and dogs' = they don't have a name = people don't care. That said, I thought the movie could just repeat what the original did: bored family goes to the theater to see some domestic animal doing stupid things - but it looks like very few are willing to spend dozens of euros at the beginning of the summer to see something that, frankly, they already saw.
About Minions 2, as long as they keep the traditional release date for the DM franchise (and they will), it'll be fine. Minions are still popular, so the relatively long gap may actually help. Should do 15+ here without many troubles. With current exchange rates, I see 800M WW-China (so anywhere between 850M and 1B).
Thanks for the thorough analysis.
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5 hours ago, Omni said:
Summer begins and last day of school. Nobody wants to sit in a theater, especially after 50 days of rain.
I didn't expect Pets to be that low, but then again the first part didn't do that well in Italy as far as I recall (I think it did like half or third of the DM movies). Still, a 50 or 60% decline (maybe more?) in OW is v. disappointing, despite the differences in release calendars.
Curious, what's your prediction now for Minions 2 WW and in Italy specifically given the steep - and unexpected - decline of Pets 2?
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47 minutes ago, MovieMan89 said:
Their last two originals (SLOP and Sing) outgrossed their last three movies which were sequels/adaptations. If I were them I'd going back to the original ideas route. So naturally, it looks like full steam ahead on the sequel train.
They won't keep doing sequels for long - SLOP 3 won't happen. Minions 2 will happen since it's the highest grossing animated franchise in history and was long into production already. And that will have a focus on Gru and not a fully Minion-esque film so it has some potential to surprise. After Sing 2 (if they don't shelve it or push it), they won't have anymore sequels for a while. It will be the Mario film and the Pharrel Williams original pic.
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Here's what I think Illumination should do:
1. Market Minions 2 and any upcoming sequel from a story-driven perspective and not character trailers. I disagree that Grinch and DM3 marketing was bad, it wasn't as omnipresent yes but it sold the films' premise well and ended up working well for both on different levels. Grinch especially had a clever and controversial billboard campaign that was talked about. DM3's marketing overseas (where I live) also worked well. With Gru being part of the story in Minions 2, they better put coherent story-driven trailers.
2. Push Sing 2 a bit, and let that franchise breathe a bit. Keep Minions 2 as I still think it will do well overseas. Not sure about domestic but I think if marketed well it may not be another SLOP 2
3. Push Sing 2 to the winter spot which works very well for Illumination
4. Prepone the Pharell Williams film to 2021 if possible
5. Re-think marketing strategies and come up with more original content
6. Pay attention to the Mario movie, which I think they are as they've recently announced full creative control for the original Mario creator. Could be their Spiderverse or close to it, the way that film worked wonders for Sony
I feel like while SLOP 2 is a disappointment, it will not be the case for other Illumination films and won't spell their doom. Minions 2 is definitely seeing a decline (not sure on Sing 2 just yet) but I feel SLOP 2 was a misstep and a mishandled campaign. Part of me feels like Uni did know that - SLOP2 is the first and only Illumination film never to premiere at Annecy for example. Could be a sign that they knew something if off with it and perhaps that's why the marketing wasn't that coherent.
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3 minutes ago, tawasal said:
This is from BOM.
RUSSIA - CIS
Weekend Box Office
2019Date
(click to view chart)Rank Weekend
Gross / % ChangeScreens Change / Avg. Gross-to-Date Week # May 23–26 2 $2,384,362 - 1,446 - $1,649 $3,474,368 0 May 30–Jun. 2 1 $7,246,100 +203.9% 1,819 +373 $3,984 $12,939,395 1 They're wrong. The first week, marked as zero, was just previews. The total after week 1 with previews is 11.6 as per DHD and Screen
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39 minutes ago, tawasal said:
Am I sorry if I seem like I am jumping the gun early, but yeah like @DAJK said, it's doing far less overseas on territories the original did well. SLOP1 did 13mn in UK opening weekend and this one did 4mn opening weekend. And in Russia the first did did 16mn opening weekend and this did 4m-7m. It's not really looking good.
SLOP2 opened to 11.6m in Russia vs 16m in Russia for SLOP1 - both with previews
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20 minutes ago, NCsoft said:
I think Illumination's relative downfall started earlier than we now realize.
Even back in 2016, following SLOP's massive success as an original film, we thought it could be the next Despicable Me. Their Holiday release - Sing, which had a lot of buzz, was predicted to do much better than it eventually did. It also turns out that
Sing did actually very well. I don't remember 300m predictions for it, it beat Moana domestically with 270m versus 230+ for Moana and Grinch beat Ralph (a movie some predicted will beat Grinch) with also 270m vs 200m for Ralph. In both instances. Illumination had the highest grossing winter animated film. Sing and Grinch made more than Coco, Moana and Ralph domestically - all winter films.
I think SLOP2 is the first true shocker for Illumination.
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As most of you know, I’m a huge Illumination fan. I created my account on the forum back in 2015 just around the time when Minions was going to be released.
Since then, Illumination has delivered a stellar box office track record, delivering big hit after big hit and none of their films ever came below 500m WW.
With SLOP 2 on its way to becoming their lowest grossing fully-animated film domestically and among their lowest WW (though it's still early to assess this), they definitely will be concerned. Yes they probably won’t panic because their low budgets would assure it is still profitable but they won’t achieve the heights of SLOP 1 or come anywhere near it.
Several questions come to mind:
- What could the future be for the studio?
- Does SLOP’s underperformance become a standalone case where the marketing and film failed to ignite interest or does it impact their future releases which are Minions 2 (2020) and Sing 2 (2021) and I assume Mario is 2022 with direct supervision from the original Mario creator? Do we look at SLOP 2 as a special case where there was simply not a franchise there or as a downward trend that may cascade to upcoming Illumination IP
- Every animated studio has a dud or underperformer. This could be Illumination’s 'Lego' moment. But can/will they recover?
- Has Illumination lost its touch with the public or is this a one-off dud relatively speaking?
I’m also wondering about the future of non-Disney/Pixar animation in the coming few years from a box office perspective – and not from a quality standpoint. Until Mario in 2022, there looks to be a lack of potential/probable sizable box office hits except Minions 2, Trolls 2 and Boss Baby 2.
Could streaming be impacting animated films more than other genres?
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New update:Total Lifetime Grosses
Domestic: $270,620,950 53.0% + Foreign: $239,931,271 47.0%
= Worldwide: $510,552,221 -
Final number. 508m WW.
Highest grossing Christmas themed film ever at the worldwide box office.
Illumination's 8th straight film above $200m domestically (out of 8 fully animated films)
Illumination's 6th straight $250m domestic grosser
Illumination's 7th film above $250m domestically (out of 8 fully animated films)
Illumination's 7th film above $500m WW (out of 8 fully animated films)
Illumination's 6th straight $500m WW grosser
Total Lifetime GrossesDomestic: $270,527,835 53.2% + Foreign: $238,300,000 46.8%
= Worldwide: $508,827,835 -
Final number. 508m WW.
Highest grossing Christmas themed film ever at the worldwide box office.
Illumination's 8th straight film above $200m domestically (out of 8 fully animated films)
Illumination's 6th straight $250m domestic grosser
Illumination's 7th film above $250m domestically (out of 8 fully animated films)
Illumination's 7th film above $500m WW (out of 8 fully animated films)
Illumination's 6th straight $500m WW grosser
Total Lifetime GrossesDomestic: $270,527,835 53.2% + Foreign: $238,300,000 46.8%
= Worldwide: $508,827,835 -
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2 hours ago, KP1025 said:
With regards to Christmas-themed films, what about The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe ($745 million WW)?
Forbes said Illumination's Grinch is the highest Christmas themed movie of all time. Variety, Deadline etc all reporting the same.
Second is Home Alone with 476m.
I think their criteria is that the film is outwardly Christmas related (ie in the promotion, trailer, posters and story)
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Total Lifetime Grosses
Domestic: $269,779,855 53.9% + Foreign: $230,717,898 46.1%
= Worldwide: $500,497,753 -
FORBES
THE GRINCH going to pass the unadjusted $271m total of Sing (but not its $634m global take) from late 2016/early 2017, so it’s got that going for it. Oh, and random trivia alert (and the reason for this post): The Grinch is now the biggest-grossing Christmas movie ever in unadjusted-for-inflation worldwide earnings. Take that, Home Alone!
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Great record!
Grinch is now the highest-grossing Christmas-themed pic of all time and the top Seuss adaptation.
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DHD confirms the all-time record for a Christmas film:
‘The Grinch’ Steals Across $500M At Worldwide Box Office
With Tuesday’s numbers included, Illumination and Universal Pictures’ The Grinchsteered the sleigh across the half-billion mark worldwide. The split is $270Mdomestic and $231M at the international box office for $501M global. This is the 6th title from the folks at Chris Meledandri’s animation powerhouse to reach $500M.
Domestically known as Dr. Seuss’ The Grinch, the Benedict Cumberbatch-voiced update on the Christmas classic opened No. 1 with $67.6M in November. That gave Illumination its 7th No. 1 bow with the movie going on to become the 6th highest-grossing title of 2018 and the 2nd biggest animated film of the year in North America.
Overseas, where Dr Seuss is not well-known outside the English-speaking markets and Germany, the movie was titled simply The Grinch and has remained in the Top 10 for nine consecutive weeks. It opened No. 1 in 30 territories, including the UK, France, Australia, Spain, Mexico, Norway, India, Thailand, Vietnam, New Zealand, Hungary and Ukraine.
Globally, the Yarrow Cheney/Scott Mosier-directed pic scored the biggest bow for a Christmas-themed film and went on to become the highest-grossing Christmas-themed pic of all time and the top Seuss adaptation.
The Grinch is the story of a big green grump who sets out to steal Christmas, only to find his heart touched by little Cindy Lou Who and her selfless yuletide wish.
For their work on the film, Meledandri and longtime collaborator Janet Healy recently received a PGA nomination. Healy told Deadline in October that a big takeaway from the story is the “power of inclusion, diversity. Also, the importance of community and tradition… But, even more so there’s the redemptive power of forgiveness. It really speaks to what kindness means and how joy and love and compassion are so important. Not only at Christmas, but for all of us, it’s a time to make the world a better place.”
Next up this summer, Illumination and Universal will go (back) to the dogs with The Secret Life of Pets 2, the anticipated follow-up to 2016’s $875.5M worldwide grosser.
SECRET LIFE OF PETS 2 | 273.2M overseas ● 431.5M worldwide
in International Box Office
Posted · Edited by MinaTakla
I'm not sure why everyone is linking Pets 2 to Minions 2. Is it because it's the same studio?
When Cars 3 didn't do well at the box office, it didn't impact further sequels like Dory and TS4 etc.
Pets 2 WW gross is 100% disappointing and the China gross particularly is shockingly bad. I mean, even I who usually lowballs box office predictions didn't expect the movie to fail to cross 500WW.
But I just don't see the connection with Minions 2 just yet. I feel like the bad drop that Pets 2 got is due to a franchise that shouldn't have existed in the first place, a mistake that Illumination made by thinking Pets can be their next DM. Plus of course some minor external factors like the triple whammy of competition due to TS4/Aladdin and Lion King. Or, it could be that all upcoming non-event anamted films will greatly suffer in coming years due to streaming or low urgency to go see them. This may apply to Trolls 2, Croods 2, Sing 2 and the likes with possible exceptions to Frozen 2 and potentially Minions 2.
But I dunno if the failure of Pets 2 means that Illumination itself is damaged with its upcoming films all destined for huge drops...or if it's just simply that Pets "franchise" is over and out.
It's an interesting discussion. I'm just not sold on an Ice Age situation for Minions 2 just yet..