The issue with the franchise is that when it began 22 years ago, to the chagrin of fans of the tv show, it's selling point to general movie goers was essentially seeing the world's biggest film star playing his version of James Bond.
The appeal lay in who it's leading man was and not in it's stunts and for much discussed and documented reasons, domestically, it's leading man has been nowhere near universally popular or beloved for the last 12 years at least.