And what's the average age of its audience? I don't remember what the first weekend of Return of the King was but Fellowship was much more older then younger. Trek versus Wars is also similar Wars always had percentage wise much younger audience then what Trek did. There are variables above a d beyond one film did x so this film should do x isn't valid statistical work. Even basic first year college courses should make that clear.Example why did the finale Potter have so much larger midnight? Then other Potter films, even with a year separating the last two? The addition if the variable of the finale of that series. For just a very basic additional variable.You state because no other franchise the size of LoTR opened in De ember. But we have seen films open in other months that have been huge with a new property. Just this year in March I believe, it happened. Between just Decembers lack of anything over 8 or so million, and the various factors that are fairly unique to the month of December, what about the general impact to midnights after Batman? I still no many people whom have to this day changed how and when the see movies. In fact the group that I normally hit films with (same group if ten plus occasional date) was fairly stable until Batman, after that point last night was the biggest showing as a group we had made with 6 people. Some of are group will no longer see films at night. Hell my brother is worse after Batman his family has not gone back to see any movies nor are his kids allowed to see them with their friends.Now I know that behavior is atypical but I have a hard time believing it hasn't changed some people's patterns.