I understand, even Japanese reacted the same. But they still hold on to the idea that TLJ will have something unique with Rey, Kylo and Star Wars is not cousin wars bullsh*t, i've spent many times to lurk in Japanese twitter, even searching through their SW katakana hashtag a lot. Now SW promotional campaigns in Japan only feature Rey, Kylo and some mask/non-human characters, like this
If SW lost Japan after TLJ, then this franchise is truly hopeless in Asian markets.