For anyone doubting about less foreign turnout for a lesser known american superhero comedy I give you freaking Ant-Man movies and Gotg.
FFS every MCU entry can is more of less an action comedy. If Antman & Spiderman Homecoming which is through and through a dramedy (spidey doesnt even throw a punch its just web slinging) about some teenage kids can sell then Superman for kid shouldnt be a hard sell for foreign market in this era of superhero craze.
Also I'd say that as from a non-native English speaking non-anglo market perspective that most hard time i had connecting with the jokes, banter and references exchanged around character in a big popcorn movie was IT 2018.
> White trash talking kids
> White suburb setting
> 80s references ? damn the whole thing is in 80s
Thats as "American" u can get in a mainstream live action tentpole imo which didnt stop it to become the tentpole overseas.
That IT movie actually proved that The Stranger Thing effect is in fact real and global and it wont act as a detractor but as a heavy plus around the backdrop of usual superhero-ing.
I see it like this : If rated-R Stranger Things with Horror can work to amazing effects than Stranger Things with Superheros has the chance of catching atleast some of its thunder