Well, the first thing is to look at the weekly multiplier, not the raw gross. Might also want to consider lining up the calendars rather than just using weeks after release.
I have been comparing to TFA, Avatar, ROTK, JWTTJ, and Frozen at this point though there isn’t anything objectively correct about them, just a handful of well legging releases from a similar point in the calendar. 10th weekend ranks, to wit (this is from BOM, so not removal of silly limited expansion stuff):
NWH 11th
TFA 65th
Avatar 2nd
rotk 101st
jwwtj 29th
frozen 6th