vc2002, (sorry, I can't quote on the mobile version of this board), of those movies only TDK and DMC could be used to compare. TS3 and Shrek 3 were animated family-friendly films and act completely different at the box office. Iron Man 2 doesn't even come close to the scale of gross that we're talking about. DMC and TDK both were OW breakers so they're worth comparing. TDK was a universally praised film that was extremely successful at the BO, but also went against any usual trends. It was a BO exception, not a rule. DMC came out in 2006. Avatar 2 will be coming in 2014 (maybe). Especially in the past couple of years we have started to really see OW figures jump and multipliers come out less and less. I don't think we can reasonably compare DMC to Avatar 2 for that reason. A 2.5 multiplier does seem low, but it's becoming somewhat "normalized" figure for big name sequels and, in some cases, is starting to be looked at as "decent legs". 5 years ago, a 2.5 multiplier was considered awful. Even during the incredibly strong holiday season, I can't help but feel the film will open huge and just drop hard. It's a trend that's become more and more common: the bigger a movie opens, the harder it falls.Maybe the opening is a little on the high side for Christmas, but when was the last time a truly massive sequel opened up during that time slot? ROTK? Although it opened on a Wed, it's 5 day opening was the 3rd biggest at the time (with a running time of 3 hrs. 20 mins.) and does show that audiences will turn up in droves for a massive sequel regardless of the time of year. Plus, being a sequel, with nearly all viewings going to be in 3D, and inflation in 2014, I don't think $200M is that unattainable. Even if does open softer... Say to the tune of $180M, it will just spread out its early earnings over the first week or 2 and end up with the same result: $550M.