How Hispanics Became Hollywood's Most Important Audience

[grim22]

http://www.thewrap.com/how-hispanics-became-hollywoods-most-important-audience/

 

Hispanics are the fastest-growing ethnic group in the United States, and their passion for movies is unsurpassed. The group bought 25 percent of the tickets sold in 2013 though they comprise just 17 percent of the population, according to the Motion Picture Association of America's year-end study.

According to figures from the U.S. Census and a Nielsen report on movie audiences, Hispanics make up 15 percent of the population over the age of 12, and 19 percent of tickets sold for teens and older.

The group, defined by the U.S. Census Bureau as people of “Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race,” is making its presence felt at the summer box office. The group has accounted for more than 20 percent of the audience for hits as disparate as “Maleficent” and “Godzilla,” according to data compiled by Nielsen and Univision.
 

Hispanics go to the movies an average of six times a year, twice as often as the average moviegoer, per the MPAA's report. Word of mouth is even more important within that audience because “Hispanic consumers are even more heavily engaged with their mobile devices than non- Hispanics,” according to a recent study by PriceWaterhouseCoopers.

Hispanics are also more likely to use their phones to shop, access the Internet and communicate with friends than non-Hispanics, according to the same report.

Many wonder if this sudden fascination with the Hispanic market is fleeting. Census data, studies, and successful movies have prompted interest before.

“This happens every few years, this renewed desire to take advantage,” Alexis Garcia, a partner at WME and former boardmember of the National Association of Latino Independent Producers (NALIP). “The question: is who will make a concerted effort to actually understand and embrace the market rather than just be reactionary?”

 

 

 

 

 

[lilmac]

Instructions Not Included.  Nuff said.

[Fullbuster]

That's great for the US Box Office :)I'm surprised not to see many hispanics in Hollywood movie,much less than blacks despite they're more numerous,and don't forget the huge success of US movies in Latin America.

[Kalo]

and yet they are probably the most under represented ethnic group in Hollywood.