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Kajillionaire | Focus Features | September 25th, 2020 | dir. Miranda July | Sundance dramedy starring Evan Rachel Wood | releasing semi-wide in more theaters/venues than typically expected

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1 hour ago, antovolk said:

worth noting it's reportedly the first film to go under the 17-day window deal with AMC. On PVOD on October 16.

 

Is the 17-day window an incentive for smaller distributors like Focus Features to release films in more theaters? I think it would be since the distributor gets more of the box office in the first two weeks of release.

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Firstly, bear in mind Focus is Universal...it's part of that deal.

 

For Focus this short window deal is actually an interesting twist on the platform release idea. If a film underperforms in first two weeks 'limited release', it can head straight to PVOD without having to wait out the remaining 10 weeks. If it works, it can expand beyond AMC to Regal and so on, who insist on the traditional window and haven't signed the deal for the 17 days.

 

 

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