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The Korean Film Council website (linked to via daily numbers on page one) is astonishing. I don't think there's anything else quite like it. So much lovely detail and quite easy to navigate even if you don't know the language. I love the real-time pre-sale ticket page. Everyone should also take a moment to thank Olive for all his hard work bringing figures to us from across Asia. Props Olive.

Taking away from the character? It would be adding a relatable human dimension to the character. And I meant for when they eventually re-boot the title (not that they couldn't use the merging of god and human as a storyline, as Wikipedia points out: "Thor's father Odin decides his son needed to be taught humility and consequently places Thor (without memories of godhood) into the body and memories of an existing, partially disabled human medical student, Donald Blake".

They need to pull Thor out of Asgard, merge him with Donald Blake (to create some vulnerability and up the stakes) and pit him against some classic villains like The Wrecking Crew or The Absorbing Man. Linking all these characters is really starting to nullify their potential.

The Winter Soldier trailer works. Certainly helps.

The animation style of 'The Tale of Princess Kaguya' is sublime.

2013 Highest Gross by Country - over US60M club (courtesy of Mojo's dubious int. numbers)Movie Country GrossJourney to the West* China $196,740,000Iron Man 3 China $121,200,000Kaze tachinu (The Wind Rises)* Japan $119,513,192So Young* China $114,710,000Pacific Rim China $111,940,000Young Detective Dee* China $96,400,000Monsters University Japan $90,141,508American Dreams in China* China $86,450,000Finding Mr. Right* China $82,680,000Miracle In Cell No. 7* South Korea $81,876,222Tiny Times* China $77,600,000Despicable Me 2 UK $72,033,391Fast & Furious 6 China $66,490,000Iron Man 3 South Korea $64,211,513Man of Steel China $63,440,000The Croods China $63,310,000 Les Miserables UK $62,201,22Gwansang (The Face Reader)* South Korea $61,043,308

Most of these comic book movies seem to have devolved into peck-offs more than anything else.Thor: "Look at my gorgeous hairless pecks."Captain America: "You call those hairless pecks?"Superman: "Hairy pecks!"Wolverine: "Chumps."

I think you just bitch-smacked that nail on the head.

People talk as though Iron Man was always a top-tier comics character, up there with Spider-man and Superman, but he never was.Has it ever really been worked out why Iron Man exploded as a movie character in the first place?It's also a bit unfortunate that no other second-tier character has had the same breakout success. All thanks to RDJ? Intelligent Hulk (grey then green) was my favourite Avengers-related comic book character. I think the reason Hulk doesn't work in a solo movie is because they make him dumb. So many more possibilities with a smart, articulate (and slightly nasty) Hulk.

Apart from the obvious showdowns Mojo will have up for Thor's numbers (Thor 1, Iron man 2 and 3), with a 29-32 Friday what other showdowns would you recommend?(And having just accused Mojo of having obvious showdowns, their Gravity vs. WALL-E one has me a bit baffled: human vs. robot; present vs. future; adult live-action vs. cartoon... is it really because WALL-E went flying about in space on a fire extinguisher?)

Careful. Laughing "so hard" often leads to "peeing a little in your pants".

While we wait on Rth's gifts has there ever been any debate on what Rth actually stands for?Rentrak hero?

Hello ECSTACY.I disagree that there is "no IM3 effect" otherwise you have to discount any "Avengers Effect" (who the heck really knows anyway?).However, I wholeheartedly agree that "Thor was never gonna be a huge blockbuster like IM". Just a regular blockbuster, nothing huge about it. Low 200s is a good target. You'd probably just call that "sequel growth".

Hello Tarzan, me Box Seat.To be perfectly honest with the 80-odd number we're likely to get you could probably just call it "The Sequel Effect".

"The Avengers Effect" is being countered (somewhat) by the "The Ironman 3 Effect". People flocked to Ironman 3 because of their positive response to The Avengers and came away mostly shrugging their shoulders, thinking that maybe not every Marvel follow-up will be as high quality (debatable) as the team-up movie. The current (way too early) numbers for Thor 2 point to both "The Avengers Effect" and "The Ironman 3 Effect".