We don't know how audiences will react to a high quality Pixar movie or another popular IP sequel from Pixar.
Remember superhero movies were dead before Guardians 3 came out.
Most people are blaming the director.
But what about Erza?
Even when you move past the LGBT political stuff you still have their alleged criminal activity.
This is one of the few situations where an actor has anti-star power. Where people might avoid a movie because of an actor.
Also aren't Snyder fans also against this movie?