tidbit

Tuesday's Top Movies: 1. MADAGASCAR 3 - $7.1M ($73M), 2. PROMETHEUS - $5M ($61M), 3. SNOW WHITE - $3M ($104M)Damn iPhone pasting... Sorry for the bad Prometheus #

TA $1,385,505 -59%

Have twitter send you mobile notifications for ERC.

Exhibitor Relations ‏@ERCboxoffice Tuesday's Top Movies: 1. MIB 3 - $5.6M ($75M) 2. THE AVENGERS - $3.2M ($527M) 3. THE DICTATOR - $1.1M ($44M) (Oops. Meant estimates, but hit submit too quickly)

So, TA passes TDK domestically (9M+ away) a day or two earlier than it passes HP DH2 WW? (23M+ away)

How insane would it be to go from a 55.6M weekend to a 50M 4-day weekend... I'm still looking at a ~43-44M 4-day

Exhibitor Relations ‏@ERCboxoffice Wednesday's Top Movies: 1. THE AVENGERS - $4M ($472M), 2. BATTLESHIP - $1.6M ($31M), 3. THE DICTATOR - $1.5M ($30M)

Aren't Battleship and What to Expect protected in their 2nd weekend?

Exhibitor Relations ‏@ERCboxoffice Tuesday's Top Movies: 1. THE AVENGERS - $4.8M ($468M), 2. BATTLESHIP - $2.2M ($30M), 3. THE DICTATOR - $2.1M ($28M)

Excellent number for TA.I have a question for you guys related to theater count. Given the relative surprise performance of TA, what danger does the film have in getting theater drops that hamper it's legs in coming weeks? In looking at Spiderman, it was still doing quite well (actually very close to TDK for later weekends), but then theater drops just killed it's numbers. Are there particular committments past 2 weeks that necessitate these drops given the volume/scale of movies that will be hitting in early summer?Seems like a particular danger of releasing in the may window that's somewhat unique. You get the advantage of the early jump on summer including memorial day, but then pay for it on the tail end. Not that ~most movies need to be concerned about that. In particular it seems that Avatar, Titanic, and TDK all benefited from windows where they could keep substantial theater counts well after release.