Eric the Ape

Says who lol

As an aside, please never ask a retail worker, "What do you think I should get?" Believe it or not, I have no clue what toy your 6 year old will enjoy more.

Can confirm. At my Target shift today, I had to help a woman pick out a Ghostbusters toy for her 6 year old grandson. Though explaining to this woman what a proton pack is was not very fun. 😞

Well yeah. The farther you go back, the harder it is to find diversity demos. However, when you compare 2021-24 data to the data found in 2019, when this became way more consistent, that white moviegoers are solidly down. Using the top 10 OWs for each year, and all data coming from PostTrak/Deadline... 2024 2023 2022 2021 2019 Now ignoring 2024, since things are still incomplete, the average for white moviegoers, at least for the top 10 OWs, you have 38% in 2023, 36% in 2022, 42% in 2021, and then 47% in 2019. Dropping 5% one pandemic later is pretty startling, and it went down even more in the subsequent years. And yeah, there are some movies that can and will break this notion and get majority white, but the data still says quite a bit right here about what demos have left the theaters and how nonwhite moviegoers have a much greater pull than they used to. If you want an even more apt comparison, John Wick 3 had 42% Caucasian share for its opening weekend. John Wick 4 had 32% Caucasian share. That's a lot. Heck, even within COVID, Dune went from 55% Caucasian for the first movie and shuffled down to 48% for the sequel. Not as jarring a drop, but still fairly significant IMO.

I mean Gen Z has already been confirmed to be just as, if not more left than millennials when it comes to most, if not all issues. Obviously folks like Rogan and Tate and Shapiro and Musk are inherently evil individuals with tons of power, but they are just as much dunked on by folks for being the pathetic losers that they are for good reason. Plus in the current box office climate, moviegoing is now largely dominated by young folk and nonwhite folk, groups that largely skew left. If anything, going towards the "grr DEI bad" crowd would cause these projects to tank. Not saying things are perfect, but you're missing tons of context mate.

It was really the end of an era box-office wise. 2015 was when we got the major split between the haves and have nots, where you make 300M+ or sub-200 with no in between, as well as the beginning of the decline for all movies that aren't nostalgic toy commercials. 2014 was also obviously blockbuster and sequel heavy, but American Sniper would have only done 1/6 of its box office in today's era at best. It's sad, ain't it? Here's the thing: it's been three years since theaters have reopened. And outside of some minor strides here and there, very little has changed. The box office is even more divided between the haves and have nots, with only one movie between 225-300M. And Little Mermaid's only just barely behind that number. The numbers show that movies designed to skew towards Gen Xers and boomers still have crazy high 18-34 percentages. The numbers show that most movies that aren't NTCs are unable to gross much of anything even compared to the standards of a few years ago. Three years is a long time, and when very little has changed? I think it's fair to think this is the current reality. But you know what? I'd love to be wrong. Maybe this April will be full of solid performers. Maybe stuff like Horizon or IF or Sing Sing could do very well this summer. We could be predicting things too early. But with how little has really changed in these last three years, I kind of have doubts.

This month is the big test to see if audiences really are willing to watch non-NTCs IMO. There’s no big blockbusters to steal the spotlight, nor any big holidays that can juice their grosses like ABY or Boys in the Boat. In 2018, any one of Monkey Man or Civil War or Challengers would have opened to 20M just on their good reviews, good concept, star power, etc. But if they all are a bust, then we’re back at square one. And at this rate, if you want to bother to make something original, you might as well steer clear from Hollywood. Because moviegoers don’t want that shit.

From Deadline

https://deadline.com/2024/03/box-office-ghostbusters-frozen-empire-1235865730/

Good to know Turning Red, the best of these, opened the highest. Quality wins yet again.

Quorum Updates Abigail T-29: 24.67% Awareness Bad Boys 4 T-78: 47.55% The Watchers T-85: 24.97% Alien: Romulus T-148: 30% White Bird T-197: 16.61% Ghostbusters: Frozen Empire T-1: 62.7% Awareness Final Awareness: 100% chance of 20M, 91% chance of 30M, 86% chance of 40M, 77% chance of 50M, 64% chance of 60M, 50% chance of 70M, 36% chance of 80M, 36% chance of 100M Tentpole Awareness: 100% chance of 30M, 87% chance of 60M, 50% chance of 70M, 37% chance of 80M, 25% chance of 100M Immaculate T-1: 31.06% Awareness Final Awareness: 38% chance of 10M, 6% chance of 20M Horror Awareness: 45% chance of 10M, 9% chance of 20M Godzilla X Kong: The New Empire T-8: 56.67% Awareness Final Awareness: 100% chance of 10M, 92% chance of 20M, 72% chance of 30M, 36% chance of 40M, 24% chance of 50M, 16% chance of 60M, 12% chance of 90M, 8% chance of 100M Tentpole Awareness: 100% chance of 30M, 75% chance of 40M, 25% chance of 50M Unsung Hero T-36: 13.54% Awareness T-30 Awareness: 14% chance of 10M Low Awareness: 11% chance of 10M Back to Black T-57: 26.78% Awareness T-60 Awareness: 59% chance of 10M, 31% chance of 20M, 12% chance of 30M, 9% chance of 40M, 3% chance of 70M, 2% chance of 80M Low Awareness: 33% chance of 10M, 11% chance of 20M

No, you're right. I just forgot.

Yeah, I think 5M for Immaculate is a fine enough wide opening for a low-budget and divisive horror picture? A24 is considered Neon's cooler, more popular older brother, and it still hasn't opened any higher than 13.5M or something. Neon doesn't really have the clout or popularity among the youths just yet to really gross much of anything.. In fact, I think this is Neon's first wide opening ever?

This is why. AI's set to replace the hard work of artists and creatives, and even minor acts like artwork in the background has dangerous repercussions. You allow it one time for one movie, you let it happen for all other movies. I know I sound like a Luddite here, but this shit ain't good dawg.

Fun fact: 9 times out of 9, when somebody says "this is doing X or Y with no inbetween", it actually goes inbetween.

https://deadline.com/2024/03/box-office-ghostbusters-frozen-empire-1235865730/

At my theater, Ghostbusters is only getting one IMAX show in the early afternoon, with the remaining times going to Dune. Can’t imagine that being much different elsewhere.

Ain’t this the one where they used AI art? Scummy stuff!

Also the gayest movie event of the year.

Moderatio Not the Ghosbusters RT thread

It's like Home Alone 2 where people only like it because they were 10 when they first saw it. It's the ground zero of all the other movies and all the same problems they share.

I mean it's only like 2 or 3 people doing this. Not really this huge cult following folks here are trying to parrot. And I'm still not sure why this is "strange", but go off I guess.