Eric Prime

If that preview sticks, following Jason Bourne: 26.7M Friday (including previews) 24.6M Saturday 18.7M Sunday 70M OW Following War for the Apes: 22M Friday (including previews) 19.2M Saturday 14.8M Sunday 56M OW 🤔

Wait...why did Ethan leave?

It's past 8:30. Where are the comps?

Bought tickets for me and my mom to see it tomorrow.

Mission Impossible Fallout 419 3195 13.11% 46% of Thor: Ragnarok (56.3M) 194% of Ready Player One (81M) 25% of Deadpool 2 (31.2M) 39% of Solo (32.7M) 31% of Jurassic World 2 (45.5M) 63% of Ant-Man 2 (47.8M) 101% of Equalizer 2 (36.3M) This should do better than presales suggest, since this is a walk-up driven franchise, so something around Thor: Ragnarok, maybe even higher, seems like the likely result. This theater isn't getting Teen Titans Go.

I, I BET MY LIFE

And for those who care about my thoughts on Comic-Con trailers that are days old: M. Night's Upcoming Mastapeece: Eddie Redmayne Plays with His Magic Stick: Gutzilla: Swole Chuck: Aqua(My)Man: (Slightly smaller) Big Eyes:

Well, that Bermuda cruise trip was a ton of fun! Now back to BOT, where I'm sure no meltdowns over a certain box office upset nor any fan wars over certain trailers have emerged while I was gone.

Also, I just looked at Deadline's article, and Blindspotting is looking at a mid-$20K PTA from 14 theaters. Not a good sign.

AH RIN KIN KIN

Quick thoughts (I know, Deadline early estimates, yadda yadda): Great results for both openers. I can see Mamma Mia crossing $40M when further estimates arrive, but hopefully it goes above Ocean's 8, because I have a club that needs support. Equalizer seems set to cross $80M with that number, unless Mission Impossible really cuts into its legs. Although I don't think we'll get The 3qualizer any time soon. Bit surprised by how hard HT3 dropped, especially when there was zero competition and it seemed to have decent reception from audiences. The future doesn't look good with Teen Titans and Christopher Robin in the coming weeks. Ant-Man's going the SMH and DP2 route. Glad to know a lot of the sky is falling rhetoric for that film was all for naught. LOL Skyscraper. Whatever for Unfriended.

https://deadline.com/2018/07/mamma-mia-here-we-go-again-equalizer-2-summer-weekend-box-office-1202430132/

In this house, we worship Meryl and Denzel equally.

Well, Equalizer's previews are better than Skyscraper's, so...

Also of note: This weekend has both the first Streep and Denzel sequels ever.

https://deadline.com/2018/07/mamma-mia-here-we-go-again-equalizer-2-summer-weekend-box-office-1202430132/

Mamma Mia 2 369 1786 20.66% The Sequelizer 415 1725 24.06% Mamma Mia Comps: 140% of Bad Moms 2 ($23.4M) 140% of Orient Express ($40.1M) 288% of Greatest Showman ($25.4M) 221% of Pitch Perfect 3 ($44M) 27% of Fifty Shades Freed ($10.4M) 236% of Life of the Party ($42.3M) 410% of Book Club ($55.7M) 162% of Ocean's 8 ($67.3M) I don't expect it to reach Book Club or Ocean's, but somewhere around the $40M range sounds just about right, and would obviously be fantastic. Sequelizer Comps: 29% of Justice League ($27.2M) 116% of Proud Mary ($11.6M) 268% of Den of Thieves ($40.7M) 97% of Breaking In ($17.1M) 25% of Deadpool 2 ($30.9M) 38% of Solo ($32.5M) 399% of Superfly ($27.4M) 30% of Jurassic World 2 ($45M) 269% of Uncle Drew ($41.1M) 62% of Ant-Man 2 ($47.3M) The Deadpool/Solo comps seem the most accurate, given how well black-led movies sell at my theater, and would also be fantastic. Should be a fun weekend regardless.

Members of Disney Movie Club (yes, that's a thing) have access in purchasing exclusive movies, which basically consist of a bunch of live-action Disney movies from the 50s and 60s nobody remembers and a few Disney Afternoon releases. It feels like at some point, Disney will either sell it there, or at a super expensive price that only Disney collectors and enthusiasts would want to purchase it, with those WB-esque disclaimers about how racist the movie was

Makes sense Disney would buy something from the Murdochs.

Non-human princesses aren't allowed, according to random articles I found on the Internet. Better luck next time.

At last, Anastasia can now be a Disney Princess.

I guess, but this doesn't seem like a movie that would benefit from starting out on a limited release, especially with Operation Finale coming out on the weekend it goes wide, and to a lesser extent. Considering Don't Breathe did super well in the same release frame, although I obviously don't think this will do as well as that film, I don't see the point in this release strategy. But of course that's just me.

https://deadline.com/2018/07/quentin-tarantino-zombieland-2-little-women-white-boy-rick-sony-release-dates-1202429051/ Deadline also states that Searching starts out limited, then expands on Labor Day weekend. Bit of an odd scheduling decision, but let's see what happens.