Long story short, a lot of the film's advertising is being aimed (not at everybody mind you, please do not twist this) at QAnon crazies and other evil people who are bad. Jim Caviezel, the star, is promoting the film through these QAnon communities, with crazed beliefs about child traffickers draining the blood of children to obtain adrenochrome.
Now of course, some say that because the movie itself doesn't contain QAnon content and isn't like a Dinesh D'Souza pic, then that means it's fine and boosts theaters. But also this is empowering people who want me dead and believe my queer brothers and sisters are grooming and killing children. You can decide for yourself which side you want to be on, but we are not discussing it here (hint hint hint hint hint to anybody who wants to start this again)