Speaking personally as a staff member, I'm fine with how our traffic is? A big issue with this forum were the constant trolls and pointless arguments, which is a much lower issue these days. I'd rather have a smaller community with people who are passionate and respectful with one another, rather than a big community full of infighting and angry fanboys. And since the box office has returned, we've had strong traffic increases and consistent posting activity.
Plus the Internet in 2013 was a lot different from the Internet of 2022. There are way more sites out there, Reddit is a much bigger deal, and I don't really think Internet forums are all that attractive anymore, especially to younger people, when Discord and social media can pick up the slack.