Eric Quinn

It could also be a case of Cameron and Rodriguez fanboys causing an initial fanboy rush.

I guess Universal just has the Midas touch when it comes to animation, because that's the only explanation for Dragon 3 making 60M. This was coming off two movies that opened in the mid-40s previously, the last one underperformed and came out five years after the last movie, and while the TV spots and ads were solid, it didn't seem like the GA had much buzz and interest in the movie or the franchise itself. This is honestly kind of mind-blowing. HYPE. Can't wait to see it on Tuesday (ain't seeing that with a bunch of asshole kids)

BOX OFFICE FOR FEB. 22-24 THUMB RANK FILM DIS. SCREENS (CHG) FRIDAY 3-DAY TOTAL WK 1 How To Train Your Dragon 3 DWA/Uni 4,259 $17.3M $60M $60M 1 2 Alita Fox 3,802 (+12) $3.1M (-58%) $11.4M (-60%) $60M 2 3 Lego Movie 2 WB 3,833 (-470) $2.1M (-51%) $9.5M (-55%) $83M 3 4 Fighting With My Family MGM 2,711 (+2707) $2.6M (+6250%) $7.7M (+5479%) $7.9M 2 5 Isn’t It Romantic NL/WB 3,444 $2.2M (-45%) $7.6M (-46%) $33.8M 2 6 What Men Want Par 2,389 (-523) $1.3M (-54%) $4.9M (-54%) $44.8M 3 7 Happy Death Day 2U Uni/Blum 3,212 (+5) $1.4M (-49%) $4.6M (-51%) $21.3M 2 8 The Upside STX 2,148 (-633) $915K (-32%) $3.5M (-35%) $100M 7 9 Cold Pursuit LG 2,320 (-310) $874K (-42%) $3.3M (-43%) $27.1M 3 10 Run The Race RoadAtt 853 $750K $2.5M $2.5M 1 11 Green Book Uni/DW/Part 1,253 (-365) $560K (-16%) $2.2M (-23%) $69.7M 15

It did $450K in previews

Love Emily, but I feel like that family's story is finished. I'd rather this be like an anthology looking at different families and people

FWIW, Alita doesn't seem like it'll be a matinee-driven movie, so we could see better results for tomorrow. Also from Deadline That FWMF debut seems pretty alright. The Lego and Romantic drops seem harsh, but understandable.

https://pro.boxoffice.com/long-range-tracking-breakthrough-penguins-the-curse-of-la-llorona/ Breakthrough: 12-20M range. 15/56 Penguins: 4-8M range. 4.5/17.5 La Llorona: 15-25M range. 20/45

Runtimes w/out credits and attachments for next week: Madea Family Funeral: 1:42. Five Feet Apart and Long Shot are the attachments Greta: 1:33. Captive State and Downton Abbey are the attachments

Made $3.5M in previews. Guess there was a huge initial fan rush. Strongly recommend to you (and everyone else) to have this bookmarked. http://www.boxofficereport.com/previewgrosses.html It's a great database for preview grosses that helps me out a lot when it comes to finding comps

3M previews 10.9M Fri 11.1M Sat 8.3M Sun 30.3M Total Famous last words and all, but I just don't see it being that frontloaded. Just seems too unrealistic of a number. We all thought Brie Larson would save the year. And yet...

Spider-Verse did 3.5M actually. But I have very strong doubts that Dragon 3 will be as frontloaded as that movie. At the very least 50M seems like the floor

It used to be Chadwick Boseman, but now I'm sticking with Shaq in his Kazaam gear, in honor of Will Smith genie.

Looking at other previews, Lego 2 did 1.5M, while Lego Batman did 2.2M. For non-spring comps, HT3 did 2.6M, Grinch did 2.2M, and Spider-Verse did 3.5M. If it follows Lego 2: 3M previews 16.9M Fri inc. previews 30.9M Sat 20.4M Sun 68.2M Total If it follows Lego Batman: 3M previews 19.8M Fri inc. previews 31.4M Sat 21.1M Sun 72.3M Total I don't think it's a lock to reach those numbers, but 50M feels like the floor at this point

Also, https://deadline.com/2019/02/weekend-box-office-how-to-train-your-dragon-dwayne-johnson-fighting-with-my-family-1202562635/

For a split second I thought that included the Fandango previews, and was about to have a heart attack. I'll look into historical comps in a minute, but that seems hella good

At least the Disney topiaries will still exist

Bugs Bunny parodied Superman in a cartoon once. So technically, WB has four superhero movies in summer 2021

How to Train Your Dragon 3 614 3818 16.08% Fighting with my Family 42 1695 2.48% Dragon Comps: 181% of Peter Rabbit (45.3M) 24% of Incredibles 2 (43.9M) 161% of Hotel Transylvania 3 (71.2M) 171% of Christopher Robin (42M) 136% of Grinch (92M) 237% of Spider-Verse (83.8M) 159% of Lego Movie 2 (54.1M) Still wanting to be pessimistic and predict in the 40s, but I guess it could reach the 50s judging by that Lego Movie comp Family comps: 52% of Game Night (8.9M) 65% of Blockers (13.3M) 100% of Tag (14.9M) 95% of Spy Who Dumped Me (11.5M) 116% of Instant Familiy (16.9M) Pretty solid results.

Well...the frozen dog gag made me laugh...yeah, that's all I got.

They just did the Bohemian Rhapsody trailer beat for beat lmao But Sexy Eggsy's lookin' sexy, so I can't complain

Oh yeah, and upcoming movies. Movie/Date Monday Tuesday Wednesday Captain Marvel 1,902 2,538 4,830 Us 35 48 54 So from Wednesday to Tuesday, that's about a 190% jump, which is very strong for a movie this far out. Those social media reactions are working their magic