From 61% down to 44% on RT? I hope Fifty Shade doesn't drop too much further. Otherwise, although it will open huge, it's legs will be crippled in the weeks to come.
$40M opening for SB would be fantastic, because you know Fifty Shade will most likely open with over $60M. And that would give February 2015 two fantastic weekend at the boxoffice.
I just hope Kingsman blows up as well, than February can have boxoffice bragging rights. Especially after Lego's oppened quite well last year in the same month.
I forgot that god awful Valentine's Day opened to over $56M. Heck, with that big of an opening for such a shitty movie, I don't see how Fifty Shades Of Grey doesn't open to 90+M over Valentine's Day weekend.