Slamma Jamma is looking to come in under $50K today unless some enthusiastic hoops or church crowds show up. River Rain clearly not ready for the big leagues.
1 show down here and 0 sold. Next show in 45 minutes and it's not looking good, either. We are Bible Belt and UK Wildcat country but that doesn't mean anyone cares about this film.
SB weekend is rarely exciting but it has really trended to the toilet for years now. May be a long time before we see another $20m opener in this frame.
I used to check area theaters but have backed off from using that as a predictive tool. I thought Xander was going to bomb when we sold 20 tickets for previews but clearly other areas of the country were more robust. We only sold 10-15 for Rings here, but then again, we only had that many for Bye Bye Man and look how that did.