Onri

Finally deadline confirmed record IMAX OW for SW7. So many sold outs

It is not booming at all. A lot of films bombed actually. Especially local. The last local film to outdo expectations was in April... ( Most of others failed to be even in line with expectation. Autumn was very soft for all films. Since Minions in July only Hotel Transylvania 2 and Everest overperformed, Bond and Martin did good. Legend, Intern and Bridge of spies were on fire, but none of them were blockbuster level anyway. Almost every other film was from soft to total disaster Not only China is building new screens, you now In 2014 were just weak films for Russia... Also we are upgrading to IMAX/realD and other premial formats. SW7 has the most expensive tickets for a wide release ever. But usual 2D ticket price is almost steady. Minions has most attended start ever with rather cheap tickets.

quigquag33, yes, 4 days Please don't say you wanted in dollars, it doesn't make any sense now... Here are top100 in rubles http://www.kinobusiness.com/best/cis/weekend/ SW7 will be in Top3, so all 4 best starts are from 2015

Friday was lower.. -27% =( But good news! With saturday jump about +98% for SW7 OW record is in play! Gonna be close race. If sunday fall will be normal, looks like we'll have to wait for actuals - till monday evening (local time) 8.8-8.9 mln $ / 3 days - rather rough estimates to be honest. Weekend is heading for about 12-12.5 mln Pets Zootopia Minions Previews Sa-Su 202 107 -- Previews Mo-We 202 -- -- OD Thursday 134 50 211 Friday 124 64 170 Saturday 203 184 239 Sunday 182 230 219 OW / Total 635 / 1039 569 / 675 865 Monday 86 229 (holiday) 106 Tuesday 81 (1,26M$) 240 (holiday) 95 Wed / Total 74 / 1280 36 / 1184 86 / 1145 2nd weekend -- 324 (-43%) 273 (-68%)

Seems like great saturday for SW7. Place in Top3 biggest OW is guaranteed. With saturday estimates it will be clear how good are chances for OW record

Oh, I like this duel

So-so -24% SW7 on friday Not bad. But saturday jump is unpredictable. Need at least +90% (over friday) to be in line with Minions' OW record 4.9 mln $ / 2 days

Och, crowd doesn't seem to like SW7 at all. Didn't see it coming Still can't see OW record. At this stage record will be more surprise for me than friday<OD and sunday<OD Sunday 01.01 Monday 02.01 Tuesday 03.01 Wednes. 04.01 Thursday 05.01 Friday 06.01 Saturday 07.01 Sunday 08.01 Weekend 05-08.01 NY holidays 01-08.01 Total Assassin's Creed 4M$ 2.47M$ -38% 2.15M$ -13% 1.54M$ -28% 10.2M$ Monster Trucks 0.7M$ 0.59M$ -15% 0.61M$ +4% 0.55M$ -10% 2.4M$ Passengers 1.21M$ +727% 1.61M$ +33% 1.44M$ -11% 1.34M$ -7% 0.6M$ -55% 0.51M$ -14% 0.54M$ +6% 0.41M$ -25% 2.1M$ -8% 7.7M$ 15M$ Rogue one 0.3M$ +198% 0.44M$ +47% 0.37M$ -17% 0.32M$ -12% 0.12M$ -63% 0.1M$ -7% 0.1M$ +2% 0.09M$ -17% 0.4M$ -39% 1.7M$ 11.3M$ Moana 0.09M$ +150% 0.16M$ +78% 0.15M$ -6% 0.14M$ -5% 0.07M$ -49% 0.07M$ +2% 0.07M$ +0% 0.07M$ -7% 0.3M$ +42% 0.8M$ 13.1M$ (14.1M$ with today ER) Viking (local) 2.33M$ +709% 3.56M$ +53% 3.26M$ -9% 2.74M$ -16% 1.93M$ -30% 1.6M$ -17% 1.55M$ -3% 1.18M$ -25% 6.3M$ +49% 18.2M$ 20M$

We'll get official OD number only in about 17-18 hours. Juni has some very early numbers, but it remains too unsertain. As well as weekend multiplier. We had quite a lot off night shows today (not previews). It is rather rare actually, usually it's not popular neither between theaters or moviegoers. ER is awful anyway

Is it really so weak for SW7? Don't know Korean multipliers actualy