Demos were 61% guys, 39% women with 32% under 17, and 46% between 18-34 years old. Diversity demos showed a strong turnout among Latino and Hispanic audiences of 38%, Caucasian at 29%, 20% Black and 13% Asian/other. Sonic was great everywhere, but showed power on the coasts and in the South. PLFs by Saturday AM drove 22% of ticket sales. EntTelligence showed also this AM, 2.1M moviegoers watched the sequel. On Friday, approximately 31% of the audience came before 5PM, 46% came during the 5PM to 8PM dayparts, and 23% of patrons showed up after 8PM. By comparison, Encanto had over 83% of their audience see the film before 8PM on opening day. Average ticket price for Sonic 2 was $11.95.
Not sure I like these demographics for Sonic 2 as it seems less children than anticipated.