Even the villains in Wonder Woman and Logan weren't that good. Ego and Lego Joker this year were good, I liked them. Ironically the one imo was the worst out of the 5 CBMs, had the best villain, which was Vulture.
Animation this year:
Lego Batman: Great
Boss Baby: Good but harmless
Smurfs: Crap
Underpants: Great
DM3: Meh
Emoji: 💩💩💩💩
Ninjago: Disappointment
DM1: Good
Hop: Shit
Lorax: Forgetabble
DM2: Bland but watchable
Minions: Shittier
Pets: Bland
Sing: Good
DM3: Meh
If you are familiar with Gennedy or have seen cartoons like Dexter's Lab/Samurai Jack, then you'll like this. It has enough madcap entertainment to make it fun. The first one is definitely better than the second.
On the contrary, I believe it's more of an off year like 2010 and 2011. 2010 was a big year for animation while 2011 took a big fall. Like 2016 was big and 2017 is falling apart.
2020 seems big for them. All of Universal's animated movies are sequels. One in Spring (Trolls 2), One in Summer (Minions 2), One in Fall (Croods 2) and One for the Winter (Sing 2) Each can do $200M/$600M.
To add insult to injury, Ninjago, Captain Underpants and Emoji have had higher combined trailer views and higher views in general. And those opened to low $20M's
The trailer views for Coco are lacking and so is social media. Moana and BH6 definitely had more hype and I think TGD might've as well. The 2 newest trailer combined make about 3M views.
LOTG is probably true.
Storks had minimal marketing, you can argue bad timing but that didn't stop Sing.
Ninjago needed marketing and good reviews to succeed, it got neither.
WB doesn't market animation well mainly due to their history. Lego is their first animated movie over $200M and it, Happy Feet and Batman were the only ones that went over $150M.
Still WB screws up on September Animation even before Storks and Ninjago. Remember Legend of The Guardians had shitty marketing and was a September movie.