Right, from my own experience, I went to see it with my 16 yo (wife refused to see it) and I wont have a problem with seeing it at least one more time. But to be honest, I had no strong desire to re-watch it right away as I did with WW. Two friends asked me, how it was and I said it was a really good movie and it was great fun, they said "ok" and that was the full extend of the SM:H movie conversation with them. I guess they were expecting something else from me like when they asked me about WW and I told them back then that it was a solid 7.5/8 out of 10 movie and I had tickets for another viewing. I don't know the reason why isn't performing as expected. It's hard to explain, like I wrote a while ago my wife wasn't a fan of SH movies but something in the WW film touched her deeply. I even ask her once again today to watch Spidey with me instead of WW for the (4th time) and she flat out refused. She told me that it looked too kiddie and it just didn't appeal to her at all. Oh well, I guess...