FWiW since I had someone on Reddit ask me several time to put my AQM2 thoughts in this thread, my read of this start (mostly going off Porthos Lannister jat keyser) is ~3-4.5 previews, 5-6 IM (this may seem very pessimistic but the Fri Dec 22 release is really bad for IM — you make it up on total/ow), 4-5 legs unless reception overperforms. Midpoint say 3.5->20 -> 85, could get very close with Marvels
Absolutely dead genre which is awkward since it’s been propping the industry up for some half dozen years. A lot will hinge on whether Gunnverse and the at this point inevitable hard course correction of saga 2 can return to solid nums or not.
Depending in part on something that could fail and depending in part on something that is failing are just very qualitatively different situations, I’m not sure what more to say 🤷♂️
You might think that it was previously in a bleak place qualitywise or whatever but I hope you can see the difference between that and literally a bunch of further closures job losses etc.
If MCU was performing well it’s worth like 1.5B+ DOM per year, current level looks more like 500M or something. That’s a pretty appreciable chunk of the whole post-pandemic market!
The collapse of the MCU is going to put the industry in a very bleak place unless we can keep having random surprise hits like TGM Mario and Barbenheimer, which is a model I’m a little skeptical of. Interesting to see how the next few years shake out
Doing probably less than 2/3 of AM1 OW admissions, the prior record holder. Guess it’s only fitting for the most impressive project in Hollywood history (saga 1) to be followed by the most impressive collapse (saga 2) 🤔 🥴
It’s all about quality — the quality of MoM, L&T, QM and to a lesser degree even Secret Invasion. The Marvels quality itself being meh doesn’t help but I guess it will do like 50->125 and if it was great maybe that could be like 60->200 or whatever which is still very floppish.
Not exactly the sort of weekend that’s going to rekindle my interest in BO but it is objectively very notable/interesting so I hope some people have fun this weekend
I’d go for a 5:1 adult split is 18.76 for standard/23.76 for imax. Not sure where final imax % will settle based on showing availability in the region, @Porthos should have the better idea there, but something like $19.5-20ish probably what I’d use (15-25% imax).