You can take the example of how quickly Nokia fall in phone market.
People changed fast at internet era.One day even movie itself maybe abandon by market let alone HLW movie
This is “fast”era ,everything is fast,time change,public interest change…
There are so many brand is pretty well-known but not make much box office,like Superman,Mickey Mouse,Snow White,Hello Kitty,Pokemon etc.
Transfer the awareness to the actual box office is the lesson for every brand,you can gain awareness by marketing but let people willing to pay for the brand is another type of things.
Popular and Famous are different things,Barbie is very famous in China almost 99% people know what is this,but not many people going to see the movie.
It’s something like Mickey Mouse or Hellokitty,it’s commonly known.