jeffthehat

Yeah, I think going by theaters in your area on Fandango is a good approach. I don't think it matters that much in the end which theaters you pick though. As long as you keep tracking the same theaters, you'll get direct comparisons on how much interest there is in a movie relative to others. I just do time.sleep(5) between urls (I'm a bad programmer). It gave me problems during Eras but has been working well lately. When it would act up during Eras all I had to do was wait 15-30 mins before it started working again.

Hunger Games BoSS T-11 Coverage - 10/33 Malco theaters Show count - 20 Seats sold - 154 Total seats - 2680 % sold - 5.7% New sales - 6 (+4.05%) Comp .492x Marvels T-11 = ?? --- Sold the same # of seats as Marvels on T-11.

The Marvels T-4 Coverage - 10/33 Malco theaters Show count - 31 Seats sold - 584 Total seats - 6048 % sold - 10.3% New sales - 28 (+4.8%) Comp 0.125x Eras Fri T-4 = $4.36m / $2.4m ATP adjusted (-45%)* *shitty comp, only watching the pace Friday T-5 Show count - 65 Seats sold - 451 New sales - 42 (+10.2%) .77x Thu --- A little more life today.

Hunger Games BoSS T-12 Coverage - 10/33 Malco Theaters Show count - 20 Seats sold - 148 Total seats - 2680 % sold - 5.5% New sales - 24 (+16%) Comp .482x Marvels T-12 = ?? --- Borrowing M37's acronym

The Marvels T-5 Coverage - 10/33 Malco Theaters Show count - 31 Seats sold - 556 Total seats - 6048 % sold - 9.2% New sales - 16 (+2.9%) Comp 0.12x Eras Fri T-5 = $4.2m / $2.31m ATP adjusted (-45%)* *shitty comp, only watching the pace Friday T-6 Show count - 65 Seats sold - 409 New sales - 20 (+4.9%) --- Just not a lot of interest being shown here. Agree that <$6m previews is a possibility, sadly.

Hunger Games Songbird & Snakes T-13 Coverage - 10/33 Malco Theaters Show count - 20 Seats sold - 124 Comp .403x Marvels T-13 = ??

The Marvels T-6 Coverage - 10/33 Malco theaters Show count - 31 Seats sold - 540 Total seats - 6048 % sold - 8.9% New sales - 25 (+4.9%) Comp 0.12x Eras Fri T-6 = $4.08m / $2.24m ATP adjusted (-45%)* *shitty comp, only watching the pace Friday T-7 Show count - 65 Seats sold - 389 New sales - 9 (+2.4%) .72x Thu --- Eras comp hasn't moved since T-23, but I expect that to change over the next week. Eras only grew 1.28x from here including preview sales. Surprised it's paced so closely this far though.

The Marvels T-7 Coverage - 10/33 Malco theaters Show count - 31 Seats sold - 515 Total seats - 6048 % sold - 8.5% New sales - 5 (+1%) Comp 0.11x Eras Fri T-7 = $4.01m / $2.2m ATP adjusted (-45%)* *shitty comp, only watching the pace Friday T-8 Show count - 65 Seats sold - 381 Comp = .74x Thu --- Would guess this chain is behaving more like MTC2 than MTC1.

The Marvels T-8 Coverage - 10 Malco theaters Show count - 31 (-1) Seats sold - 510 Total seats - 6048 % sold - 8.4% New sales - 1 (+0.2%) Comp 0.11x Eras Fri T-8 = $4.01m / $2.2m ATP adjusted (-45%)* *shitty comp, only watching the pace --- Lost a show with no sales. Ran the script twice. Halloween played a role. But... yikes.

My wife's a normie. The only MCU movie I've seen her excited about was Thor 4 lol.

The Marvels T-9 Coverage - 10 Malco Theaters Show count - 32 Seats sold - 509 Total seats - 6048 % sold - 8.4% New sales - 21 (+4.3%) Comp 0.12x Eras Fri T-9 = $4.12m / $2.27m ATP adjusted (-45%)* *shitty comp, only watching the pace --- Think I undercounted a theater by 10 tickets yesterday, so that's part of the growth.

The Marvels T-10 (4 days of sales) Coverage - 10/33 Malco theaters Show count - 32 Seats sold - 488 Total seats - 6048 % sold - 8.1% New sales - 27 (+5.9%) 4-day average of new sales - 6.75 tickets/day Comp 0.11x Eras Fri T-10 = $4.08m / $2.21m ATP adjusted (-45%)* *shitty comp, only watching the pace --- Still pacing alongside Eras here. But think Eras growth was higher in this sample than others.

Great breakdown as always. Are you concerned at all about current pace? Seems like it's been dropping against every comp lately. I assume that's a bad omen for its T-14/ T-7 multi. But as a newbie I'm wrong a lot. Basically wondering why GOTG3/Eternals-like should be expected from here when pace has seemed so poor.

They shoulda just checked @Shawn's numbers on Wednesday 😂

Five Nights at Freddy's Friday T-0 Coverage - 10/33 Malco theaters Show count - 111 Seats sold - 3325 Total seats - 14570 % sold - 22.8% New sales - 1493 Comps 5.41x FNaF Thu T-0 = $55.7m 0.56x Eras Fri T-0 = $19.4m / $9.7m ATP adjusted (-50%) Average = $32.7m --- $30m+ def looks doable to me today. Let's see.

Yeah, data points that are far from the mean are outliers. Eras is a bad comp due to it having zero GA interest (i.e., Marvels should increase against it a lot towards the end). It just surprised me to see Marvels keeping pace with it over 9 days, as Eras was more presales frontloaded than I thought was even possible. It could be doing better in other samples though.

The Marvels T-14 Coverage - 10/33 Malco theaters Show count - 32 Seats sold - 461 Total seats - 6048 % sold - 7.6% Comp Eras Fri T-14 = $4.08m / $2.21m ATP adjusted (-45%) --- The Eras comp is obv low-balling. But what's interesting/sad is that Marvels has been keeping pace with it. At T-23 the comp was $2.24m ATP adjusted. 🙃

Five Nights at Freddy's Malco Thursday T-0 Coverage - 10/33 theaters Show count - 25 Seats sold - 615 Total seats - 4270 % sold - 14.4% New sales - 317 no comps Friday T-1 Show count - 111 Seats sold - 1832 Total seats - 14570 % sold - 12.3% New sales - 783 Comp 2.98x FNaF Thu T-0 = ?? --- $30m+ true Friday looks in reach to me. Thinking $80m +/- $10m for the weekend.

Five Nights at Freddy's Malco Thursday T-1 Theater count - 10 Show count - 25 Seats sold - 298 Total seats - 4270 % sold - 6.98% Coverage - 10/33 theaters No comps Friday T-2 Theater count - 10 Show count - 111 Seats sold - 1049 Total seats - 14570 % sold - 6.72% Coverage - 10/33 theaters Comp 3.52x FNaF Thursday = ?? --- Tickets just went on sale here yesterday evening lol. The Friday comp is def being impacted by blocked seats. I'd guess there are about 2 being counted per show,.. so the true multi on Thu is probably ~2.7x

seems like we lack tracking from the northeast

1. Pick a region or chain that you're curious about 2. Pick some theaters from your region/chain and count how many tickets are sold in that theater each day (these are represented by X's when you go to checkout on Fandango or the TC website). You can do this manually or with a program if you code. The more you can count, the more accurate your results. 3. Keep track of the daily sales in a spreadsheet and analyze the growth over time and/or how many tickets have been sold vs. another movie at the same time (aka a "comp")

I was joking, it will be more like 2-3x.

5x Thu/Fri multi confirmed

Hard to tell without knowing how Sat/Sun are doing. Fwiw I think @Inceptionzq showed ~75% Fri/Fri drop in their Denver data. Mine's showing ~80%, but it's a small sample. If those numbers applied to the full weekend we'd be looking at ~$23m. But not enough data here to draw conclusions imo. Editing to add that I still don't know for sure what they'll do with the Thursday number. But Jat implied that it'll be reported separately so that's probably the case.

Thursday comp held nice. The weekend could be competitive if the Fri comp holds (think it'll be higher though).