G Doss
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So, after opening a superhero film to 1% of the American population, the take on this board is there is nothing wrong? Men are the majority consumers of the genre. It's okay to admit that. Older, upper class men tend to watch a PGA Tour events. If golf crapped on its viewers and expected Swifties to pick up the slack, what would happen to its ratings? Men liked the first Wonder Woman film and it did well. Captain Marvel alienated them. It isn't doing good. You can't tell men to ignore your film in those genres and be successful.
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This, except I think Wonder Woman and Batgirl can be successful as long as you follow one rule. Fantasy, sci-fi, and superheroes are men's hobbies. When you deliberately alienate them, there is nobody left to buy those products. Men tend to be more conservative, especially the demographics who play table top games or can afford $5 comic books. You have a little leeway with movies because you have a more general audience. But you don't have anywhere near the leash that Hollywood studios have tried to take.
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Marvel died when Disney bought the publishing arm and turned it into a creatively bankrupt agenda pusher. I would gladly read the Clone Saga in perpetuity over what Marvel Comics puts out today. Add in the push for content for Disney Minus and there isn't anything left of interest to mine for the entertainment arm. It's over. Hopefully when The Marvels opens to under $50 million that will be the last gasp of what used to be something special.
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Deadline has $30 million or so for Turtles and Meg 2. I would be willing to bet both are significantly higher when Sunday wraps up. Another big weekend on the horizon.
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The problem is Disney made terrible choices at the publishing arm of Marvel. It decided to revamp the main heroes to create possible movies once Downey and Evans moved on. There was no quality control, though. That applies to the editors as much as the creative teams. Marvel Comics turns out nothing but turds and that is what the MCU has to work with. It isn't a classic story from 50 years ago, it's Ms. Marvel, Kamala Khan. Theatergoers are rejecting it just like comic readers did.
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I believe I said this would do Star Trek Beyond numbers. Aimed at an aging sci-fi fan base with no clear reason for existing, it is impossible to get people excited about it. I was mocked for that prediction but 60/170 is pretty close... Bob Iger has ruined Disney. The company is dead creatively and morally, while he reaps a huge executive compensation package, even by Fortune 500 standards. It's time for him to be fired and the company needs to sue him to claw back some of that cash to make themselves whole. Clock is ticking to buy the rest of Hulu and they don't have enough money.
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My comp is a family film out on fewer screens and the price of an average ticket was $6. And it still beat TLM in absolute numbers on its second weekend with a drop of under 40% compared to about 58%. I will ask again, why are we proclaiming TLM to have great legs? What is the justification for that?