Which is why movies should accept it too and not just in the comic relief gay bff way. Acknowledge the reality. TV is moving in that direction faster than movies which are really the dinosaur of entertainment when it comes to moving along with social changes.
Also, lets credit women for being much more tolerant and open to Merthur, Thorki,etc pairings without bearding up than Hollywood gives them credit for. heck, the main excuse for bearding up has long been that women wouldn`t worship a gay star. Please google image Thorki for some incredible fanart by women who wouldn`t worship gay stars.