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ITALY (Botteghino): 'Inside Out 2' BREAKS opening-weekend record for Hollywood films

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Spongebob dethrones Grey this weekend: € 2.304.339 vs € 1.348.251 (-65%)

 

Top 5 2015

 

1 AMERICAN SNIPER       € 18.927.775 adm 2.782.818

2 FIFTY SHADES OF GREY  € 18.387.246 adm 2.631.915

3 SI ACCETTANO MIRACOLI € 15.455.706 adm 2.349.140

4 THE IMITATION GAME     € 8.195.977 adm 1.272.104

5 EXODUS: GODS AND KINGS € 6.120.970 adm   882.501

So is 50 Shades locked to win the year or could something else beat it?

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So is 50 Shades locked to win the year or could something else beat it?

A new movie from the team behind the highest grossing local title ever "Sole a Catinelle" is scheduled for December. (because of this Star Wars VII will be postponed to January 2016! http://www.imdb.com/title/tt2488496/releaseinfo?ref_=tt_ql_6). Every number under 40M€ is impossible to imagine. Other movies could be Avengers 2 and 007 (the previous movies did very well and both have scenes set in Italy) and Cinderella+FF (Cindy is one of the most iconic Disney brands, and Frozen after a year is still the best selling DVD title here http://www.univideo.org/cms/index.php?dir_pk=17).

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Weekend

 

1 Focus                    € 1.845.200 (total: 1.845.200)

2 Nessuno si salva da solo € 1.330.229 (total: 1.330.229)

3 Spongebob                € 1.136.541 (total: 3.822.847)

4 Noi e la Giulia          €   537.647 (total: 3.293.661)

5 Kingsman                 €   508.630 (total: 1.731.827)

 

Year

 

1 FIFTY SHADES OF GREY  € 19.201.572 adm 2.758.535
2 AMERICAN SNIPER       € 18.960.993 adm 2.788.101
3 SI ACCETTANO MIRACOLI
€ 15.464.551 adm 2.350.795
4 THE IMITATION GAME    €  8.219.577 adm 1.277.676
5 EXODUS                €  6.126.038 adm   883.407

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BOM numbers are not right. This is 2015 Top Ten using OD exchange rate:

 

 

 

  2015 Euros   OD Exchange Rate $  
1 Fifty Shades of Grey 19.34 m Feb,12th 1.13 21.9 m
2 American Sniper 18.97 m Jan, 1st 1.21 23.0 m
3 Si Accettano Miracoli 15.46 m Jan, 1st 1.21 18.8 m
4 The Imitation Game 8.23 m Jan, 1st 1.21 10.0 m
5 Exodus 6.13 m Jan, 15th 1.18 7.2 m
6 Night at the Museum 3 5.71 m Jan, 28th 1.13 6.4 m
7 The Theory of Everything 5.35 m Jan, 15th 1.18 6.3 m
8 Birdman 4.23 m Feb, 5th 1.14 4.8 m
9 Italiano Medio 4.10 m Jan, 29th 1.13 4.7 m
10 SpongeBob 2 3.99 m Feb, 26th 1.14 4.5 m

 

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Cinderella opened yesterday and it did €0.35m. The exchange rate is horrendous nowadays. It is only $0.37m

Last May Maleficent did: €0.58m ($0.8m) OD and €4.3m ($5.9m) OW

Cinderella did €0.56m on Friday, 60% up from the OD!!! Cumulative in 2 days €0.91m ($0.96m)

My prediction €3m OW, €10m final ($10.6m). What do you think edroger?

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Cinderella did €0.56m on Friday, 60% up from the OD!!! Cumulative in 2 days €0.91m ($0.96m)

My prediction €3m OW, €10m final ($10.6m). What do you think edroger?

At the show that I saw (thursday afternoon) there were mostly families with childrens: with this kind of audience (maybe different from that of Maleficent) we should wait Sunday numbers to make a serious prediction about final gross. In any case there are many reasons to consider your prediction a bit low: lacking of competition, very good reviews, easter holiday coming in two week and Frozen factor. We will see.

 

Btw Cinetel updates friday numbers at 600K euros.

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As I thought, Cinderella had a super Sunday (€ 2.388.183 day - € 5.125.252 with 779.634 adm weekend), outpacing Maleficent 4,9M€ opening (5-day and 3D). Cindy has strong WoM and is best choice for family audience. The last but not the least it has Frozen short attached to: the "Frozen Fever" is exploded in Italy a bit later than in other countries, but now has reached its maximum force (Frozen, after a year, is still the best selling title in Home Video here).

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What a Beautiful Surprise!!! Cinderella did so much better than I was expecting!!! She entered magically into the Top 10 for the year way before Sunday midnight!!! 

 

Top 5 Weekend:

 

1- Cinderella, €5.13m, new.

2- Ma che bella sorpresa, €2.02m, new (Cume: €2.14m)

3- Focus, €1.28m. Cume: €3.63m

4- Nessuno Si Salva Da Solo, €0.88m. Cume: €2.63m

5- SpongeBob 2, €0.61m. Cume: €4.60m

 

Top Ten 2015:

 

 

  2015 – Top Ten Euros   OD Exchange Rate $   Admissions  
1 Fifty Shades of Grey 19.52 m Feb,12th 1.13 22.1 m 2.81 m
2 American Sniper 18.99 m Jan, 1st 1.21 23.1 m 2.80 m
3 Si Accettano Miracoli 15.46 m Jan, 1st 1.21 18.8 m 2.35 m
4 The Imitation Game 8.24 m Jan, 1st 1.21 10.0 m 1.28 m
5 Exodus 6.13 m Jan, 15th 1.18 7.2 m 0.88 m
6 Night at the Museum 3 5.74 m Jan, 28th 1.13 6.5 m 0.89 m
7 The Theory of Everything 5.38 m Jan, 15th 1.18 6.3 m 0.86 m
8 Cinderella 5.13 m Mar, 12th 1.06 5.4 m 0.78 m
9 SpongeBob 2 4.60 m Feb, 26th 1.14 5.2 m 0.73 m
10 Birdman 4.42 m Feb, 5th 1.14 5.1 m 0.70 m

 

Edited by Henry will not see you
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Top Ten per screen average for a 4-days weekend (since oct 2012). 4 movies on 10 coming from first 3 month of 2015 vs zero from all the 2014.

 

Movie               Screen Average€

Sole a catinelle      1121    16598
American Sniper        484    11573
Si accettano miracoli  622    11434
Hangover 3             614     9964
Breaking Dawn II       856     9677
Frozen                 646     9464
Fifty Shades of Grey   952  
   8920
Skyfall                632     8679
Fast & Furious 6       664     8611
Cinderella             622     8240

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Cinderella stay strong in second Saturday, 1,132m€ (-29%), more than doubled Insurgent.

It also easily should double the 2nd weekend of Maleficent, with a total near 10 m€ in 11 days. Maleficent was at 8,8m€ at the same point, with 3D boost and a holiday Monday.

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Very good numbers for Cinderella in 2nd weekend: € 3.729.535 (-28%) for a total of € 10.291.256 - 1.620.175 admissions. It's one of the best 2nd weekend since movies open on thursday (Oct 2012): see the chart below (for Hollywood movies)

 

Frozen                 € 6.113.641
Hobbit 3               € 4.051.852
Fifty Shades of Grey   € 3.827.266
Cinderella             € 3.729.535
Desplicable me 2       € 3.691.503
American Sniper        € 3.590.609
Ice Age 4              € 3.486.214

 

Insurgent had a decent start at #3 with € 1.359.173 and 190.572 admissions which is  better than Divergent (€ 1.042.954)

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The 3D cinema is dead even before birth? Look at 3D market share in tickets sold through the years:

 

Year      2D Adm      3D Adm    Total Adm 3D share Top Movies
2007 103.617.517           0  103.617.517
2008  99.431.136           0   99.431.136
2009  99.088.046           0   99.088.046
2010  69.501.975  19.104.082   88.606.057   21,56% Avatar 5,8M - Alice 2,7M - Shrek 4 1,2M 
2011  87.621.379  12.653.562  100.274.941   12,62% Deatly Hallows II 1,3M - Pirates OST 1,2M
2012  78.348.062  12.102.330   90.450.392   13,38% Avengers 1,3M - Madagascar 3 1,1M
2013  90.411.667   6.848.608   97.260.275    7,04% Iron man 3 0,85M - Hobbit DoS 0,5M
2014  86.348.396   4.192.092   90.540.488    4,63% Hobbit BotFA 0,4M - Maleficent 0,4M

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