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MERRY CHRISTMAS AND HAPPY HOLIDAYS!

Omni

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Omni last won the day on January 15

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About Omni

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  1. WEEKEND ACTUALS 18-21 APRIL - all in million € - RANK MOVIE WEEKEND GROSS HOLD TOTAL GROSS PROJECTED GROSS 1 Ma Cosa Ci Dice il Cervello (It) 1.12 NEW 1.12 3.80 2 After 0.97 -71% 5.20 6.60 3 The Curse of La Llorona 0.61 NEW 0.75 1.60 4 Dumbo 0.41 -70% 9.99 10.70 5 Il Campione (It) 0.30 NEW 0.30 0.70 6 Shazam! 0.28 -66% 3.40 3.70 7 Hellboy 0.26 -66% 1.20 1.50 8 Wonder Park 0.18 -75% 0.99 1.30 9 Capharnaum (Lib) 0.14 -50% 0.49 0.70 10 Terra Willy - Planète Inconnue (Fr) 0.13 NEW 0.13 0.30 Da f**k! Brutal drops all around. Capharnaum is the only one that managed a decorous hold, but it's also the kind of movie that is supposed to drop sub-30% on its 2nd weekend. Despite the failure of the openers and the extreme weakness of the holdovers... ...the weekend was up 33.3% from the same weekend last year and 2019 is now losing to 2018 by "just" 6.15%. Reasons of the anemic grosses should be found, I guess, mainly in the warm weekend, which made Easter a way for people to go around or stay at home with their family. I'm therefore giving the holdovers slightly better holds than I'd normally do, as between today's holiday and some more days of school of (and possibly of rain) there is room for a small recovery. I also looked back at 2018 to see how in hell that 3rd weekend of April could be worse than this pathetic bunch of Easter dailies...and yes, when your first grosser is Escobar at sub-1M and a sub-100K gross (Sherlock Gnome's 2nd weekend) is enough to make it into the top 10, it's very hard not to grow. Ma Cosa Ci Dice il Cervello did not do well, but on normal condition it would have probably been a solid hit. Considering the subdued opening and the fact that it's common for the lovers of local comedies not to have much interest in the MCU/DC movies, I'm giving it a multiplier quite higher than 3x. After collapsed, but its drop is bad only in absolute terms. In relative terms, it just dropped in line with the other holdovers. It should get some money back this week, but likely not enough to get to 7 millions. Despite the awful drop, Dumbo is slightly above Jungle Book, which dropped even harder (-73%, 400K, 9.85 total). Still, it needed something more to beat the Ralph/Aquaman duo. Not like it matters much actually, as Endgame will beat all of these not later than next Monday. La Llorona won't make much more than Us after all, and Shazam!/Hellboy are going to be toasted the day after tomorrow. This weekend: Endgame! IW got close to 3M (3rd best OD of all time behind Quo Vado and HP7/2) on the 25th (holiday). Wednesday is a working day, so a good bunch will just wait for the day after...that said it's still a holiday for kids and teens, as schools are closed (universities aren't, though). Over 3M would be really great! Screw the other releases...
  2. 21/04/19 (Sunday) 1 MA COSA CI DICE IL CERVELLO 18/04/2019 ITA VISION DISTRIBUTION € 559.741 82.216 2 LA LLORONA - LE LACRIME DEL MALE (THE CURSE OF LA LLORONA) 17/04/2019 USA WARNER BROS ITALIA S.P.A. € 181.314 24.298 3 DUMBO 28/03/2019 USA WALT DISNEY S.M.P. ITALIA € 162.261 23.423 4 AFTER 11/04/2019 USA 01 DISTRIBUTION € 155.447 21.678 5 IL CAMPIONE 18/04/2019 ITA 01 DISTRIBUTION € 128.585 18.564 6 SHAZAM! 03/04/2019 USA WARNER BROS ITALIA S.P.A. € 94.040 12.796 7 HELLBOY 11/04/2019 GBR M2 PICTURES S.R.L. € 86.377 11.951 8 WONDER PARK 11/04/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 69.875 10.687 9 CAFARNAO - CAOS E MIRACOLI (CAPHARNAUM) 11/04/2019 LBN LUCKY RED DISTRIB. € 59.697 8.927 10 A SPASSO CON WILLY (TERRA WILLY - PLANETE INCONNUE) 18/04/2019 FRA NOTORIOUS PICT. S.P.A. € 49.494 7.551 A disaster of epic proportions. Weekend analysis later, but it looks like no movie dropped under 60%. Still, the weekend is once again up from the same weekend last year. Local comedy Ma Cosa Ci Dice il Cervello went from #3 on Thursday to making more than #2, 3 and 4 combined on Sunday. Insane. Let's hope for some recovery today.
  3. Juventus has won the Championship this weekend, the match won't be an event at all. It should cost EG about a 5%, which it should recover on Sunday.
  4. Weather alone could make it struggle to 10M or go as high as 13/14. It looks like there will be some rain during the week, but it's uncertain how much and on what days. We need clouds and drizzle on the 25th, 27th and 28th. Possibly on May 1st too
  5. Yeah, it's really insane. Some afternoon and evening showings are basically sold out already...and in a country where presales are usually ignored. But the key for EG's success won't be its OD. IW's 2M+ gain over Ultron basically came from the mere OD (2.95 vs 1.0), meaning a) in the other days it just performed on par with Ultron; b) there's room to grow, even in an out-of-shape market like Italy.
  6. 20/04/19 (Saturday) 1 MA COSA CI DICE IL CERVELLO 18/04/2019 ITA VISION DISTRIBUTION € 300.126 44.964 2 AFTER 11/04/2019 USA 01 DISTRIBUTION € 280.851 38.927 3 LA LLORONA - LE LACRIME DEL MALE (THE CURSE OF LA LLORONA) 17/04/2019 USA WARNER BROS ITALIA S.P.A. € 178.927 24.353 4 DUMBO 28/03/2019 USA WALT DISNEY S.M.P. ITALIA € 107.255 15.887 5 SHAZAM! 03/04/2019 USA WARNER BROS ITALIA S.P.A. € 81.020 11.181 6 HELLBOY 11/04/2019 GBR M2 PICTURES S.R.L. € 78.229 10.963 7 IL CAMPIONE 18/04/2019 ITA 01 DISTRIBUTION € 75.946 11.332 8 WONDER PARK 11/04/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 50.318 7.985 9 CAFARNAO - CAOS E MIRACOLI (CAPHARNAUM) 11/04/2019 LBN LUCKY RED DISTRIB. € 43.133 6.515 10 A SPASSO CON WILLY (TERRA WILLY - PLANETE INCONNUE) 18/04/2019 FRA NOTORIOUS PICT. S.P.A. € 40.752 6.490 Abysmal. Let's just wait for the 24th.
  7. 19/04/19 (Friday) 1 AFTER 11/04/2019 USA 01 DISTRIBUTION € 238.363 35.598 2 MA COSA CI DICE IL CERVELLO 18/04/2019 ITA VISION DISTRIBUTION € 143.264 23.167 3 LA LLORONA - LE LACRIME DEL MALE (THE CURSE OF LA LLORONA) 17/04/2019 USA WARNER BROS ITALIA S.P.A. € 118.353 17.313 4 DUMBO 28/03/2019 USA WALT DISNEY S.M.P. ITALIA € 70.540 11.455 5 SHAZAM! 03/04/2019 USA WARNER BROS ITALIA S.P.A. € 52.640 7.927 6 HELLBOY 11/04/2019 GBR M2 PICTURES S.R.L. € 50.119 7.494 7 IL CAMPIONE 18/04/2019 ITA 01 DISTRIBUTION € 48.266 7.695 8 WONDER PARK 11/04/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 29.364 5.100 9 CAFARNAO - CAOS E MIRACOLI (CAPHARNAUM) 11/04/2019 LBN LUCKY RED DISTRIB. € 23.035 3.679 10 A UN METRO DA TE (FIVE FEET APART) 21/03/2019 USA NOTORIOUS PICT. S.P.A. € 20.312 2.923 First bad day for After, which dropped from Thursday on an overall abysmal Friday. Only Ma Cosa ci Dice il Cervello managed a decent jump, and we're still talking about a measly +30% from Thu. Easter has given a little help to weekdays so far, but it looks like it's destroying movies on the weekend. Bah.
  8. Juventus has basically won the Championship already, I doubt the effect will be considerable. 18/04/19 (Thursday) 1 AFTER 11/04/2019 USA 01 DISTRIBUTION € 280.687 43.652 2 LA LLORONA - LE LACRIME DEL MALE (THE CURSE OF LA LLORONA) 17/04/2019 USA WARNER BROS ITALIA S.P.A. € 121.883 18.370 3 MA COSA CI DICE IL CERVELLO 18/04/2019 ITA VISION DISTRIBUTION € 108.954 18.358 4 DUMBO 28/03/2019 USA WALT DISNEY S.M.P. ITALIA € 64.396 10.715 5 SHAZAM! 03/04/2019 USA WARNER BROS ITALIA S.P.A. € 46.789 7.490 6 HELLBOY 11/04/2019 GBR M2 PICTURES S.R.L. € 44.560 7.159 7 IL CAMPIONE 18/04/2019 ITA 01 DISTRIBUTION € 42.934 6.976 8 WONDER PARK 11/04/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 25.764 4.658 9 A UN METRO DA TE (FIVE FEET APART) 21/03/2019 USA NOTORIOUS PICT. S.P.A. € 20.013 3.008 10 CAFARNAO - CAOS E MIRACOLI (CAPHARNAUM) 11/04/2019 LBN LUCKY RED DISTRIB. € 16.588 2.749 After holds off the new entries, but this time with an unspectacular hold (>40% drop). Very good for La Llorona, which drops less than 15% from OD. Italian film Il Campione failed and Ma Cosa ci Dice il Cervello opened with dull numbers - Cortellesi or not, the premise was just not interesting at all, and the marketing has also been pretty weak. The Boy who Would Be King didn't even manage the top 10...
  9. It can't remain flat on Friday (26th) when the 25th is a nation holiday. I'd say: 3/3.5/1.1/2.0/2.0. 11.6M 5-day opening.
  10. All students appear to be off on Wednesday. If that's the case, 3M OD has a chance. Anyways, forecasts for the 24th-26th are predicting some bad weather across Italy. If true, on the 25th (national holiday) many will have to avoid the usual beach and to opt for theaters instead. Fingers crossed.
  11. So, today is the first day off for students, so I was pretty certain that Wednesday would behave like a small-scale Friday. But I didn't expect this: 17/05/19 (Wednesday) 1 AFTER 11/04/2019 USA 01 DISTRIBUTION € 497.546 89.867 2 LA LLORONA - LE LACRIME DEL MALE (THE CURSE OF LA LLORONA) 17/04/2019 USA WARNER BROS ITALIA S.P.A. € 139.964 21.841 3 DUMBO 28/03/2019 USA WALT DISNEY S.M.P. ITALIA € 104.438 20.133 4 IL MUSEO DEL PRADO - LA CORTE DELLE MERAVIGLIE 15/04/2019 ITA NEXO DIGITAL S.P.A. € 88.253 10.076 5 HELLBOY 11/04/2019 GBR M2 PICTURES S.R.L. € 68.419 12.842 6 SHAZAM! 03/04/2019 USA WARNER BROS ITALIA S.P.A. € 64.596 12.061 7 A UN METRO DA TE (FIVE FEET APART) 21/03/2019 USA NOTORIOUS PICT. S.P.A. € 47.822 8.967 8 WONDER PARK 11/04/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 36.486 7.290 9 BOOK CLUB - TUTTO PUO' SUCCEDERE 04/04/2019 USA BIM DISTRIB. S.R.L. € 27.611 5.309 10 CAFARNAO - CAOS E MIRACOLI (CAPHARNAUM) 11/04/2019 LBN LUCKY RED DISTRIB. € 26.627 5.110 120%+ rise for After, and after (...) the second-best Tuesday hold, too. The only comparable holds are Shazam!'s and Five Feet Apart's, which both rose by 105/110%. The movie is providing some excitement, making the pre-Endgame week far more interesting than it was supposed to be. Dumbo jumped 70%, Hellboy 60%. Us already out of the top 10. La Llorona debuted quite well. It should be able to double Us and get to 2.5/3.0M total.
  12. 16/05/19 (Tuesday) 1 AFTER 11/04/2019 USA 01 DISTRIBUTION € 225.828 40.204 2 IL MUSEO DEL PRADO - LA CORTE DELLE MERAVIGLIE 15/04/2019 ITA NEXO DIGITAL S.P.A. € 72.657 8.399 3 DUMBO 28/03/2019 USA WALT DISNEY S.M.P. ITALIA € 60.784 11.115 4 HELLBOY 11/04/2019 GBR M2 PICTURES S.R.L. € 42.969 7.445 5 SHAZAM! 03/04/2019 USA WARNER BROS ITALIA S.P.A. € 30.872 5.428 6 A UN METRO DA TE (FIVE FEET APART) 21/03/2019 USA NOTORIOUS PICT. S.P.A. € 22.920 4.103 7 WONDER PARK 11/04/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 21.014 4.232 8 BOOK CLUB - TUTTO PUO' SUCCEDERE 04/04/2019 USA BIM DISTRIB. S.R.L. € 21.014 3.682 9 CAFARNAO - CAOS E MIRACOLI (CAPHARNAUM) 11/04/2019 LBN LUCKY RED DISTRIB. € 18.039 3.282 10 NOI (US) 04/04/2019 USA UNIVERSAL S.R.L. € 17.647 3.034 After got the 2nd best hold in the top 10, behind only Book Club...not exactly a sign of bad legs.
  13. YEARLY 2019 (Calendar grosses) 1 RALPH SPACCA INTERNET (RALPH BREAKS THE INTERNET) 01/01/2019 USA WALT DISNEY S.M.P. ITALIA € 10.840.605 1.681.025 2 AQUAMAN 01/01/2019 USA WARNER BROS ITALIA S.P.A. € 10.765.490 1.537.267 3 CAPTAIN MARVEL 06/03/2019 USA WALT DISNEY S.M.P. ITALIA € 10.122.679 1.539.055 4 GREEN BOOK 31/01/2019 USA EAGLE PICTURES S.P.A. € 9.702.615 1.543.928 5 DUMBO 28/03/2019 USA WALT DISNEY S.M.P. ITALIA € 9.403.637 1.713.617 6 BOHEMIAN RHAPSODY 29/11/2018 USA 20TH CENTURY FOX ITALIA S.P.A. € 7.588.453 1.118.295 7 10 GIORNI SENZA MAMMA 07/02/2019 ITA MEDUSA FILM S.P.A. € 7.436.910 1.184.681 8 DRAGON TRAINER - IL MONDO NASCOSTO (HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD) 31/01/2019 USA UNIVERSAL S.R.L. € 7.219.539 1.117.964 9 CREED II 24/01/2019 USA WARNER BROS ITALIA S.P.A. € 7.217.910 1.042.724 10 IL CORRIERE - THE MULE 07/02/2019 USA WARNER BROS ITALIA S.P.A. € 6.447.032 996.346 Dumbo is now the #1 movie by tickets sold. The huge discrepancy with Ralph 2 is due to Dumbo's different release date (not a Xmas movie) and to CinemaDays, which gave it almost half a million of discounted tickets. It isn't certain to overtake Ralph in absolute terms, but chances are solid. Captain Marvel surpassed Aquaman in tickets sold, too - but Green Book surpassed them both. Great run for the Oscar winner, the most impressive of the year so far. The Mule is SO close to 1M admissions...
  14. WEEKEND ACTUALS 11-14 APRIL - all in million € - RANK MOVIE WEEKEND GROSS HOLD TOTAL GROSS PROJECTED GROSS 1 After 3.29 NEW 3.29 7.00 2 Dumbo 1.37 -53% 9.34 11.00 3 Shazam! 0.83 -50% 2.98 4.00 4 Hellboy 0.77 NEW 0.77 1.80 5 Wonder Park 0.72 NEW 0.73 2.00 6 Five Feet Apart 0.44 -52% 4.62 5.10 7 Book Club 0.32 -38% 1.00 1.40 8 Us 0.32 -48% 1.12 1.40 9 Capharnaum (Lib) 0.28 NEW 0.28 0.80 10 Yao (Fr) 0.18 -42% 0.54 0.80 Box office back on track... Weekend was up 48.3% from the same weekend last year. 2019 losing to 2018 by 6.70% (it was above 10% just a couple of weeks ago). After did incredibly well, delivering a blockbuster-level opening (just 25-to-10% less than the likes of Captain Marvel, I2, Venom - and on par with Dumbo). The movie is still far from the 50 Shades movies (14/18M grossers) and will likely get bad legs, but thanks to Easter and some so-so weather in sight it should be able to get around 7M euros (1M+ admissions). Dumbo fell hard, though it could have been worse considering last weekend was highly boosted by Cinema Days and by an insane jump on Sunday. Its 3rd weekend is 10% below Jungle Book's and its total gross is just 100K above, but most kids are staying at home for 8 straight days, so it certainly won't collapse like JB did. Not bad for Shazam!. It better hurry up and make as much as it can during the holidays, because starting from the 24th... Five Feet Apart avoided the freefall and is now certain to cross the 5M mark. It still has a small chance of reaching a 4x multiplier. This Thursday: * Il Campione > "The Champion" - but sure as hell not at the box office * Ma Cosa ci dice il Cervello > it stars Paola Cortellesi (most bankable female name for local comedies - her movie La Befana Vien di Notte (which some may remember because it greatly damages the run of Poppins) is currently the most viewed Italian movie of this season...despite that, I just can't see big numbers for this * The Curse of La Llorona > should perform better than Us (not like it would be a big deal) but the recent oversaturation of horrors will hurt it * The Kid Who Would be King > forgotten before May starts ...and some minor local/French stuff... In other words, the calm before the storm.
  15. 13/04/19 (Saturday) 1. AFTER - € 1.218.910 - 167.663 2. DUMBO - € 435.047 - 65.409 3. SHAZAM - € 320.197 - 46.587 4. HELLBOY - € 272.268 - 39.622 5. WONDER PARK - € 213.360 - 33.882 6. FIVE FEET APART - € 178.078 - 25.160 7. US - € 126.075 - 17.507 8. BOOK CLUB: TUTTO PUO' SUCCEDERE - € 113.376 - 16.873 9. CAFARNAO: CAOS E MIRACOLI - € 101.479 - 15.416 10. YAO - € 68.328 - 10.589 14/04/19 (Sunday) 1. AFTER - € 859.446 - 121.138 2. DUMBO - € 658.052 - 100.398 3. WONDER PARK - € 415.416 - 64.139 4. SHAZAM! - € 330.563 - 49.237 5. HELLBOY - € 264.122 - 39.110 6. FIVE FEET APART - € 171.673 - 24.782 7. CAFARNAO: CAOS E MIRACOLI - € 125.273 - 19.988 8. BOOK CLUB: TUTTO PUO' SUCCEDERE - € 122.402 - 18.435 9. US - € 97.065 - 13.759 10. YAO - € 78.593 - 12.154 15/05/19 (Monday) 1 AFTER 11/04/2019 USA 01 DISTRIBUTION € 183.801 31.107 2 IL MUSEO DEL PRADO - LA CORTE DELLE MERAVIGLIE 15/04/2019 ITA NEXO DIGITAL S.P.A. € 60.319 6.957 3 DUMBO 28/03/2019 USA WALT DISNEY S.M.P. ITALIA € 59.266 10.783 4 HELLBOY 11/04/2019 GBR M2 PICTURES S.R.L. € 55.557 9.478 5 SHAZAM! 03/04/2019 USA WARNER BROS ITALIA S.P.A. € 35.804 6.137 6 NOI (US) 04/04/2019 USA UNIVERSAL S.R.L. € 22.132 3.900 7 WONDER PARK 11/04/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 20.278 3.858 8 A UN METRO DA TE (FIVE FEET APART) 21/03/2019 USA NOTORIOUS PICT. S.P.A. € 18.931 3.309 9 CAFARNAO - CAOS E MIRACOLI (CAPHARNAUM) 11/04/2019 LBN LUCKY RED DISTRIB. € 17.017 3.177 10 BOOK CLUB - TUTTO PUO' SUCCEDERE 04/04/2019 USA BIM DISTRIB. S.R.L. € 16.725 2.980 In dollars, After's Saturday was 7/10 of what it made in all NA!
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