THE SUPER MARIO BROS. MOVIE | 787.1M overseas | 1362.0M worldwide

[Issac Newton]

Germany

 

€12.3M / 1.215M admits ~ 5-Days OW

 

Records Broken for the 4-Days Regular Weekend!

1. Biggest Opening In The History Of Illumination
2. Biggest Opening Of The Year 
3. 3rd Biggest Opening Of The 2020s behind "007: No Time To Die" &"Avatar: The Way Of Water"
4. All-Time 3rd Biggest Easter Opening behind "Fast &Furious 7" &"Fast &Furious 8"
5. All-Time 7th Biggest Opening of April

[Issac Newton]

France

 

1.35M admits (738 sites)

• Post CoVid-19 Biggest Opening for Animated Film
• All-Time Biggest Opening for an Animated Film since Disney's "Frozen II" (Nov. 2019)

[Issac Newton]

Spain

 

€7.8M ~ 5-Days OW

1. All-Time Biggest Opening for an Animated Film since DreamWorks' "Shrek 2" (2004/€8.23M).
2. All-Time 4th Biggest Opening since the Re-Opening Of Cinema.

[Issac Newton]

Thailand (Bangkok)

 

฿‎11.69M ($340K)

 

Debut 2nd behind THU Opener/Thai Film "Home For Rent" (฿‎16.33M) | Minions 2 - ฿‎14.47M OW 

Edited April 10, 2023 by Issac Newton

[Issac Newton]

South Korea PS started with 870 tix sold for $6.5K

[Issac Newton]

China

 

Dropped 86% on MON - $350K/$11.9M

 

Final Forecast - $18.5M

[Issac Newton]

Vietnam -

 

Dropped 89% on MON - $25K/$505K

 

111K Admission Until MON

[Issac Newton]

ASIA DEBUT (in Comps With MINIONS 2)

 

+117% | HONG KONG

  +64% | TAIWAN 

 +1.4% | MAINLAND CHINA 

-18.1% | THAILAND 

-22.6% | SINGAPORE

-45.7% | INDONESIA 

   -68% | VIETNAM 

 

Easter Holidays helped in China &SAR Region but somehow didn't work out in South East Asia. Minions opened on FRI on China vs Wed for Mario.

[GOGODanca]

1 hour ago, Issac Newton said:

Vietnam -

 

Dropped 89% on MON - $25K/$505K

 

111K Admission Until MON

is that the usual drop for a kids movie?

[Issac Newton]

3 minutes ago, GOGODanca said:

is that the usual drop for a kids movie?

I didn't track Vietnam Daily for Minions 2. So, I can't comment at all. But, OW itself being ⅓ of Minions 2. I don't think there is a GA Pull. But, will give a check on 2nd WKend

 

Debuted No.2 behind Taiwanese Film "Marry My Dead Body" (112K admits OW).

 

Just give a check. It's 380K OW for Minions 2 | 2nd WKend was 310K | No Way Mario can do Minions given with -72.4% from OW Numbers

[Issac Newton]

From @BoxOfficePro -

 

Universal’s The Super Mario Bros. Movie debuted with $375.6M globally, the largest animated global opening ever, ahead of Disney’s 2019 Frozen II ($358M).

Mario‘s global opening is also the highest of 2023 so far, far ahead of Disney’s February Ant-Man and the Wasp: Quantumania ($225.3M).

Mario opened in 70 overseas markets to $170.9M. That’s the #2 overseas animated opening of all time, behind Frozen II ($228.2M).

Mario‘s top overseas markets to date are:

• Mexico ($27.8M)
• U.K. ($19.5M)
• Germany ($13.4M)
• China ($11.6M)
• France ($9.9M)
• Spain ($8.8M)
• Australia ($8.1M)
• Italy ($7.6M)
• Brazil ($6.9M)

The film has also earned a $204.6M domestic total since opening midweek last Wednesday

[Issac Newton]

On 4/9/2023 at 9:32 PM, Issac Newton said:

LATAM is big

 

Argentina ~ 800K &Peru ~ 550K+

730K Argentina | 610K Peru 

 

Got balanced out...

[Borobudur]

Lower than estimate is kind of unusual right? But Monday should continue to deliver big numbers since many parts of the world is still on Holiday.  

[Jiffy]

Was Easter effect underestimated in some places? I know it's not same date for everyone or obviously celebrated everywhere.

 

The Mickey Mouse comparison for East Asia is interesting, and yet... aren't Nintendo game sales strong there nonetheless?

 

I would say the Mickey thing is probably true for most western markets too where a movie about him would not necessarily explode like this even though he is perhaps the greatest 20th century entertainment icon. 

 

Curious to know then why the East/West divide here for how Mario is perceived, then.

[grey ghost]

Was Mario big in Southeast Asia during the 80's and 90's?

 

Maybe there's a generational gap there.

[OceanBlvd]

Mario is a cultural icon in Asia. Nintendo has always been popular in Asia, as well as in the rest of Japan.

 

Europe and the UK in particular have always been Nintendo's weakest markets. Sega dominated the UK once upon a time (the 90s). Europe is the land of the PlayStation. And Nintendo has no market share at all in South America. There wasn’t even a digital store in Brazil until 2020, lol. There’s no official product distribution.

 

The box office turnout so far has been very interesting. Lopsided in some cases compared to the gaming industry.

Edited April 11, 2023 by OceanBlvd

[grey ghost]

Wrong thread..

Edited April 10, 2023 by grey ghost

[Issac Newton]

39 minutes ago, Jiffy said:

Curious to know then why the East/West divide here for how Mario is perceived, then.

WOM is good. Just SEA Region incl. China is turning into weak spot for Mario &falling behind Minions 2 at Comps. 

 

Nothing deep but like you all are comparing it's run in Europe/LATAM to Lion King/Frozen(s)/Toy Story. Here, in this region, it's Box Office Numbers are falling behind Minions 2.

 

39 minutes ago, Jiffy said:

aren't Nintendo game sales strong there nonetheless?

This was explained earlier by Sophie that Fandom couldn't convert into Box Office Numbers.

[grey ghost]

Was Mario's Sunday weak compared to expectations? 

[Issac Newton]

4 minutes ago, grey ghost said:

The biggest animated movies like The Lion King, Incredibles 2, Finding Dory, Frozen 2, and Shrek 2 all had a high level of adult interest.

 

I think that's the main difference for animated movies that hit the higher numbers.

Yeah, this is a good point. That's why despite good Score it's lacking GA pull outside Kid's Demography. 

 

Debut - 

#4 China behind Chan's "Ride On", Shinkai "Suzume" &WOM Booster - Chinese Remake of 1987 Japanese Film "Hachiko"

#2 Thailand behind Local Release "Home for Rent"

#2 Vietnam behind Taiwanese Film"Marry My Dead Body"

 

Along with demography, It has faced tough challenges from Strong WOM works. It will really have a tough life in BO here.