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Everything posted by LonePirate
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With digital distribution nowadays, the largest cost to Sony would likely have been the time and effort negotiating and arranging the expansion with theaters. Maybe they had some promotional costs as well. I am sure the theaters are receiving a lot more than their normal cut for this expansion but the grosses are just awful. Each screen playing Morbius is one not playing TGM or DS2, which combined with concessions, undoubtedly reduced revenue for the theaters. Nobody benefitted from the expansion.
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So that's about a 25% drop from true OD Friday and slightly more than 50% drop if you consider previews. From an inflated holiday weekend at that. I thought $500M was possible after last Friday and now I'm thinking $600M may be possible after this Friday. Of course the PLF loss next weekend may require us all to reign in expectations.
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The WOM for TGM is stratospheric. Dare I say the WOM is probably second only to Titanic during the past 25-30 years. It certainly seems more widely loved than the huge MCU films (NWH, Endgame, BP), TFA, Avatar and RotK. It's not going to spend 15 weeks on top like Titanic and it's not going to match its domestic gross, let alone its worldwide gross. A 4.0 multiplier could certainly happen. There is no competition for the adult audiences that are driving the film. Young women are now eating up the scenes with the young pilots, especially Teller, at least judging by the numerous TikTok videos I have seen of them lusting after him. The film can co-exist with JWD and Lightyear. Maybe even T:L&T. A huge July 4th is on tap and it's very possible the film will remain in the weekend Top 10 through Labor Day, maybe even clawing back some PLFs by then.
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Were its Thursday preview numbers more than $6M as it had a $31M Fri vs. a $25M Mon? It definitely happened back in 2017 when Christmas was on a Monday, as Jumanji, Showman and Downsizing (but not Pitch Perfect 3) were all in their first week and grossed more on Christmas Monday than the previous Friday.
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Not since TFA has there been a movie like TGM which has tapped into a movie going audience that hasn't attended a movie in years. While TGM won't sniff TFA's gross, it stands an excellent chance to match its multiplier and may even exceed it. The nostalgia factor, the stellar reviews and WOM, its appeal to ages 14-80+, and the absolute lack of significant adult appealing flicks will allow it to draw audiences all summer long. There is a Regal near me which has several screens in the complex restricted to ages 21 and over due to alcohol sales. It's playing 13 times prior to 9 PM in this block of screens on Saturday. All 13 of those showtimes are already 85%+ full. There are plenty of seats available in almost all of the non-age restricted showings on Saturday.
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I caught a 12:30pm IMAX showing of TGM (guessimating 500 of the 600 seats sold). This is the film that will drive older moviegoers back to the cinema. Movies with appeal to the under 30 crowd have pretty much been the only successful films of the pandemic but TGM upends that thanks to that geezer Tom Cruise. This film is going to have some very long legs and it could certainly be the summer champ. Anything but an A+ Cinemascore will surprise the hell out of me. My only uncertainty with the film is how well non-US audiences will respond to it due to its focus on the American military. Once audiences see the aerial scenes, they may no longer care about that, though.
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I skimmed through several reviews and I was shocked by how many of them are flat out raves or close to it. I didn't have any expectations for the film but it might actually be a contender for best film of the summer. If audiences love it as much as critics do, it might even be able to surpass DS2 which looks to be limping its way to $400M.
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The lack of competition the next couple of weeks should help it clear $500M domestically before it is done; but it's not coming close to a 3x domestically. There is nothing about the film to warrant repeat viewings or persuade people on the fence to see it. It will be on Disney+ by July 4th most likely which is fine.