PhilipJ2001

Sex Tape number 1 with £1.5m including previews. Lucy £1.2m Lets Be Cops £772k Before I Go To Sleep £788k

we're doing pretty well with lucy - better than expected. into the storm is quiet.

Inbetweeners dropping fast then. If I'm reading those figures correctly then it did more midweek than it will do this weekend?

any midweek figures for Inbetweeners at all? Rth?

there were 91,000 orange wednesday tickets issued for The Inbetweeners on Wednesday. That's about £500k worth. always seems crazy to me that they release these huge films on Wednesdays when they give away so much

GotG down 39% Planes "under £1m" Dawn of the Apes £1.7m Inbetweeners "at least £12m"

increase for Inbetweeners here. about 5% above wednesday

Inbetweeners is good here. about 85% of Wednesday.

yeah we are (unsurprisingly) sold out. very similar to the first one here which contrary to what someone posted ahead, I didn't feel a lot of hype for until like 2 days before. in the weeks up to it we were umming and arring about how it would do, and whether to even play it at all at one point! hindsight is a great thing, but the first film was never a sure fire hit - tv spin offs rarely are.

About the same opening as Captain America 2 then which had an extra day of previews.

is that £4.7m including thursday?

any news on the other openers? Earth To Echo and House Of Magic?

any numbers for Pudsey The Dog?

biiiiiiiiig day for us on Apes. huge drop for Transformers and pretty big drop for Dragon

how is Apes doing rth?

nah that will include everything it has taken altogether.

i can't believe Dragon is only around £1m for the weekend..

any word on dragon or tammy?

wow that's big for transformers.

so what i alluded to earlier about previews is basically that a lot of time it is to do with not opening officially before the US because if the distributor does have an official friday opening which is before the US then they have to pay a fortune in extra print security fees (basically making sure the hard drives are kept under lock and key every step of the way from distributor to exhibitor). if they call it previews (even if it is 6 days worth as we have seen!) then they don't have to pay this, but still have the kudos of it being 'UK First'. so it is all to do with money really.

was actually told another reason why so many films get 'previews' the other day. will post it later when I have more time and am not on my phone

would be interesting to know screen averages in the different regions

yeah that is probably it. the Rio 2 3D share was only 20%

RTH said yesterday it was 75% of the MBB number. we were packed with it today. busier that yesterday (probably because it rained all day). i'd estimate at least £2m for the weekend?

HTTYD very busy here. MBB packed again