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At my last THG screening, judging from the audience reactions, it was mostly people who are unfamiliar with the story--i.e., not fans or THG's "typical audience". I suspect that many were people who went because THG is the event movie. In that respect, TA becoming the new event movie of 2012 could hurt.

Wait, this means that THG might take 2nd place for Monday-Thursday...

Too bad it didn't break 11M. But I'll take third place as a consolation prize.

It's not a very funny prank. In any case, LGF is usually last to report actuals, so I knew that the number was probably a fake.

TW LW Title (click to view) Studio Weekend Gross % Change Theater Count / Change Average Total Gross Budget* Week # 1 1 Think Like a Man SGem $17,604,141 -47.7% 2,015 - $8,737 $60,472,199 $12 2 2 N The Pirates! Band of Misfits Sony $11,137,734 - 3,358 - $3,317 $11,137,734 $55 1 3 3 The Hunger Games LGF $10,814,271 -26.3% 3,572 -180 $3,028 $372,019,021 $78 6 4 2 The Lucky One WB $10,808,023 -52.0% 3,175 +20 $3,404 $39,409,719 - 2 5 N The Five-Year Engagement Uni. $10,610,060 - 2,936 - $3,614 $10,610,060 $30 1 6 N Safe (2012) LGF $7,892,539 - 2,266 - $3,483 $7,892,539 - 1 7 N The Raven Rela. $7,289,642 - 2,203 - $3,309 $7,289,642 $26 1 8 4 Chimpanzee BV $5,227,862 -51.0% 1,567 +4 $3,336 $18,920,794 - 2 9 5 The Three Stooges Fox $5,167,421 -47.1% 3,105 -377 $1,664 $36,907,965 $30 3 10 6 The Cabin in the Woods LGF $4,619,480 -42.4% 2,639 -172 $1,750 $34,783,320 - 3 11 9 21 Jump Street Sony $3,000,054 -36.9% 1,820 -607 $1,648 $131,937,572 $42 7 12 7 American Reunion Uni. $2,907,900 -46.9% 2,154 -879 $1,350 $53,471,735 $50 4 13 10 Mirror Mirror Rela. $2,232,938 -49.3% 2,017 -921 $1,107 $58,870,360 $85 5 14 11 Wrath of the Titans WB $1,981,008 -49.5% 1,572 -930 $1,260 $80,524,819 $150 5 15 8 Titanic 3D Par. $1,913,733 -62.0% 1,409 -1,106 $1,358 $56,280,875 $18 4 16 12 Lockout FD $945,406 -70.9% 1,259 -1,076 $751 $13,334,936 $20 3 17 13 Dr. Seuss' The Lorax Uni. $848,070 -55.4% 883 -700 $960 $208,435,750 $70 9 18 15 Journey 2: The Mysterious Island WB $512,212 -16.0% 401 -43 $1,277 $101,883,417 $79 12 19 14 Salmon Fishing in the Yemen CBS $427,518 -37.9% 335 -110 $1,276 $7,777,847 - 8

All Hail Lord Whedon. TA.

BOG:

Dude, haven't we established by now that THG's performance OS is very unlike its performance in North America?

I expected that it wouldn't be like Potter/Twilight before it opened, and during opening, the strong non-midnight Friday and Saturday rising above non-midnight Friday further reinforced those expectations. And then... the second weekend hit, which wiped out my expectations. I've been in the process of rebuilding them ever since.

LOL. So what would you do if Naya gets the role of Johanna in CF? She's publicly remarked that she wants the role...

Next week, potentially, if THG has better holds than Pirates, 5YE, and TLO. The week after that seems unlikely, though. Even with better holds than TLAM, the gap is just too big to expect THG weekend to overtake it, so fourth will be more likely, behind TA/DS and TLAM. It will could remain in the top 5, though, which will probably help with its theatre retention.

I think that's normal and expected for a kids' movie. E.g., Stooges vs. Cabin; Stooges consistently wins over Cabin by healthy margins each weekend even though their Fridays have been pretty close to each other.

Oh, and less than $250K separates #2 from #5. Has there ever been this tight of a race before?

LOL @ 4th week American Reunion losing to 7th week 21 Jump Street.

So the official estimates have THG ahead of 5YE! Though, given its perfect track record of THG being more overestimated (or less underestimated) relative to its peers, THG will probably fall behind 5YE in the actuals...

It managed sub-30 last weekend without an IMAX boost, and the drops have been softening each weekend. So what would it have been without the IMAX re-release? 26%? 27%? 28%?

Doesn't look like IMAX is going to have a significant effect on THG. Went today at 4:45PM. 423-occupancy room. Only 20-30 people. (But it's also playing on two other regular screens at that theatre--3 screens in the 6th week.)

I was in high school when the books first came out in the late 90's. Nobody in high school read it; it was something that middle schoolers or elementary schoolers read. So at the very least, they left the impression that they are for children, esp. given the ages of the characters in the first book.In any case, whether or not I am so crass as to judge a book that way is irrelevant; what is relevant is whether this is prevalent among older audiences.

Well, it makes sense, I guess. I avoided Twilight because it appeared to be vapid. I avoided Potter because it's too young--lest we forget, it's a series of children's books. E.g., HP1-6 were all PG. But I got into THG because it has more adult appeal than HP and more depth and male appeal than Twilight.

...and it beat DH2 in the weekdays for three days straight. Leave it in the dust, not lookin' back!

1 1 Think Like a Man SGem $5,500,000 +190% -55% 2,015 $2,730 $48,368,000 8 2 2 The Lucky One WB $3,910,000 +179% -57% 3,175 $1,231 $32,512,000 8 3 - The Five-Year Engagement Uni. $3,500,000 - - 2,936 $1,192 $3,500,000 1 4 3 The Hunger Games LGF $2,970,000 +185% -26% 3,572 $831 $364,175,000 36 5 - The Pirates! Band of Misfits Sony $2,750,000 - - 3,358 $819 $2,750,000 1 6 - Safe (2012) LGF $2,550,000 - - 2,266 $1,125 $2,550,000 1 7 - The Raven Rela. $2,520,000 - - 2,203 $1,144 $2,520,000 1 8 4 Chimpanzee BV $1,603,000 +112% -55% 1,567 $1,023 $15,296,000 8 9 5 The Cabin in the Woods LGF $1,420,000 +112% -43% 2,639 $538 $31,584,000 15 10 8 The Three Stooges Fox $1,300,000 +205% -44% 3,105 $419 $33,041,000 15 11 6 American Reunion Uni. $905,000 +93% -46% 2,154 $420 $51,469,000 22 12 7 21 Jump Street Sony $900,000 +111% -36% 1,820 $495 $129,838,000 43 - 11 Mirror Mirror Rela. $555,000 +92% -50% 2,017 $275 $57,192,000 29 - 10 Wrath of the Titans WB $515,000 +60% -51% 1,572 $328 $79,059,000 29 - 14 Salmon Fishing in the Yemen CBS $114,000 +50% -35% 335 $340 $7,464,000 50

Ooh, good theory.

She has another update: 1. Think Like A Man (Screen Gems/Sony) Week 2 [2,015 Theaters] PG13 Friday $5.2M (-57%), Weekend $16M, Cume $58.9M 2. The Lucky One (Warner Bros) Week 2 [3,175 Theaters] PG13 Friday $3.9M (-57%), Weekend $11.5M, Cume $40.1M 3. The Five-Year Engagement (Universal) NEW [2,936 Theaters] R Friday $3.7M, Weekend $11.1M 4. The Hunger Games (Lionsgate) Week 6 [3,572 Theaters] PG13 Friday $2.9M, Weekend $10.8M, Cume $372.3M 5. Pirates! Band of Misfits (Sony) NEW [3,358 Theaters] PG Friday $2.8M, Weekend $10.9M 6. Safe (Lionsgate) NEW [2,266 Theaters] R Friday $2.6M, Weekend $6.9M, 7. The Raven (Intrepid/Relativity) NEW [2,203 Theaters] R Friday $2.5M, Weekend $6.8M, 8. Chimpanzee (Disney) Week 2 [1,567 Theaters] G Friday $1.7M, Weekend $5.2M, Cume $18.6M 9. Cabin In The Woods (Lionsgate) Week 3 [2,639 Theaters] R Friday $1.4M, Weekend $4.4M, Cume $34.6M 10. The Three Stooges (Fox) Week 3 [3,105 Theaters] PG Friday $1.3M, Weekend $5.4M, Cume $37.5M The Friday estimates are unchanged (except for a 0.1 drop for 5YE), but the weekend totals are different--down, mostly, and an even tighter race for places 3 thru 5.

1990 and beyond...12 weeks:TitanicHome Alone9 weeks:The Fugitive8 weeks:TMNT7 weeks:How the Grinch Stole ChristmasToy Story 2Independence DayDumb and DumberMrs. DoubtfireHookTMNT 26 weeks:How to Train Your DragonNight at the MuseumThe Two TowersMission: Impossible IIRunaway BrideThe MatrixMin in BlackLiar LiarThe Lion KingJurassic ParkTerminator 2If you only look at the past 10 years, then only three other films (TTT, Museum, and Dragon, all with only 6) have managed theatre streaks of 6 weeks or more.And FWIW, it holds the record for highest 6th week TC.