Where I live, new release Blue-rays are very comparable in price to new release DVD's, although there is much more choice in the bargin price bins for DVD's. But thats fine as a Blue-ray player is quite capable of playing DVD's. Just because I have a blueray player doesn't mean everything i buy is in that technology. But for movies like Avatar, TDK, or any Pixar film, watching these on Blue-ray vs DVD is like walking in the day time rather than the night time. You just pick up so much more.