Yeah, its no potter or avengers, its Star Wars. A brand everyone knows, almost everyone watched. If not watched, at least they pretend to be knowing SW. I've got lot of my friends who have hardly watched a SW film. But they all want to watch SW7. Its a must watch movie in everyone's schedule. Not just in SW fans. But everyone in general. There's a friend of mine who has never watched a hollywood film in a cinema. Even he wants to see it. That's a kind of anticipation this movie's got.