A thing I’ve seen with films like Challengers and Civil War are that they’re advertised like they’re these Oscar-bait, intellectual, avant-garde cinematic experiences. I feel like I have to put in effort just to sit through them, and I think people might find it off-putting or exhausting.
I wonder how people would take to the movie if they advertised it like fun romantic drama. I think people would appreciate being shocked if the product is good.