AJG

A box office forum arguing that box office doesn’t matter. We are in hell.

Every movie produced by these corporations are mainstream movies. The subject matter doesn’t matter. We used to have art-houses that played actual niche movies but then they retrofitted them into regular cinemas with small screens and nice seats.

This film cost $55m. The last one cost $20m. Both were distributed by the fifth largest company in America. The guy gets big budgets to make mainstream movies for mainstream audiences and the audience hasn’t bit.

Bloody hell these twitter people suck.

My wife saw Challengers and said the critic that called it “the sexiest movie of the year” might’ve just been really horny…

They’re gonna cover it with so much CGI you’re gonna wonder why they built it in the first place.

It reminded me of that old Family Guy bit. That voice actor hasn’t changed it up for 20 years.

Like I said - studios care about the optics of success not actual success. Since more advanced third-party viewership trackers have appeared in the US, the streamers have started releasing these “global viewership” figures because they are completely unverifiable and they can sound gigantic - like a manufactured phenomenon (IIRC globally Wish nearly doubled the ‘massive’ global viewership of that Taylor Swift concert according to Disney). When something’s actually doing well they’ll just put out numbers that line up with a third-parties number or just use a third party’s figure.

We are playing fast and loose with the term “zeitgeist”.

IIRC Saltburn flopped in cinemas and never once ranked on the Nielsen streaming charts. Studios are now in the business of making their flops appear to not be flops. The optics of success are more important than actually being successful.

We might need to put “Not an Original Movie” on The Fall Guy thread title at this point.

Between M3gan, Exorcist and Abigail, I have to wonder why Universal are so invested in movies where little girls kill people.

Please remember that the movie event of the year is out TODAY and that it will most definitely deflate this weekends BO.

Bloody hell it looks like Sony wants in on the M&A game too. Sony-WB anyone?