AJG

Like I said - studios care about the optics of success not actual success. Since more advanced third-party viewership trackers have appeared in the US, the streamers have started releasing these “global viewership” figures because they are completely unverifiable and they can sound gigantic - like a manufactured phenomenon (IIRC globally Wish nearly doubled the ‘massive’ global viewership of that Taylor Swift concert according to Disney). When something’s actually doing well they’ll just put out numbers that line up with a third-parties number or just use a third party’s figure.

We are playing fast and loose with the term “zeitgeist”.

IIRC Saltburn flopped in cinemas and never once ranked on the Nielsen streaming charts. Studios are now in the business of making their flops appear to not be flops. The optics of success are more important than actually being successful.

We might need to put “Not an Original Movie” on The Fall Guy thread title at this point.

Between M3gan, Exorcist and Abigail, I have to wonder why Universal are so invested in movies where little girls kill people.

Please remember that the movie event of the year is out TODAY and that it will most definitely deflate this weekends BO.

Bloody hell it looks like Sony wants in on the M&A game too. Sony-WB anyone?

PVOD release is next Tuesday btw.

SOLD. This looks fun.

I remember the Black Eyed Peas did something similar maybe 15 years ago. Nobody actually cares that a movie trailer played on some guys phone in space. It's a ploy to get coverage for the debut of the trailer on some traditional news sources in order to alert people that the trailer has been released. Edit: they're playing it off an iPad. You can actually see the fingerprints on the screen.

Being anchor stores in shopping malls and retail parks with landlords being forced to slash their rent is what’s keeping them alive.

Leaked online - what's interesting is that this is a leak from RUSSIA. Looks like Sony have quietly started to release their movies in Russia again (digitally at least). I imagine the other studios will follow (if they haven't started already).

Does anyone have any idea how the release of the conclusion to 2023’s biggest hit film ‘Rebel Moon’ will affect this weekends box office?

It's not.

FINALLY. Hopefully a global drop like Evangelion.

Me, halfway through reading the Wikipedia summary of this book Also the character names are just incredible: Atlas Corrigan, Ryle Kincaid, the main girl is called Lily Bloom. Like something off of Dynasty.

Distribution rights were likely sold before the trade embargo (or boycott or whatever?). Same thing happened with John Wick 4.

And those numbers sounded reasonable at the time too (at least to me). Maybe the niche echo chamber has replaced popular discussion in regards to film? Reminds me of Saltburn - a movie no one saw in theaters, a movie that never landed on the Nielsen streaming charts - yet still got labeled as the movie EVERYONES talking about.

Between this and Monkey Man, the disparity between films that get actively discussed online and the amount of people actually willing to go see them has been fascinating. I thought Civil War would have a break out $50m OW a month ago.

Sending out your declaration of war via Tweet is wild behavior. We might actually be in the last days.

SOMEBODY GET THIS MANS BRAIN TO THE CTE DOCTORS IMMEDIATELY.

I hadn’t seen it in years and only started watching because of The Rock. Like one of the last things I remember watching was Rey Mysterio having to fight a guy to win back the custody of his son (now the son’s a grown ass man fighting his dad. That’s how long it’s been). It’s so silly and fun, like a soap opera or pantomime theatre. Also whoever revamped the Divas section into not being creepy garbage deserves an award.

Wrestlemania weekend >>>> cinema