Eric Prime

Quorum Updates The Garfield Movie T-22: 47.67% Awareness, 49.72% Interest Sight T-22: 12.45% Awareness, 34.09% Interest Inside Out 2 T-43: 51.81% Awareness, 51.92% Interest Twisters T-78: 43.23% Awareness, 55.89% Interest Venom: The Last Dance T-176: 34.34% Awareness, 54.83% Interest Red One T-197: 21.46% Awareness, 40.77% Interest Tarot T-1: 31.85% Awareness, 46.1% Interest Final Awareness: 41% chance of 10M, 7% chance of 20M Horror Awareness: 46% chance of 10M, 8% chance of 20M Final Interest: 49% chance of 10M, 17% chance of 20M Horror Interest: 44% chance of 10M, 11% chance of 20M The Fall Guy T-1: 48.77% Awareness, 51% Interest Final Awareness: 79% chance of 10M, 45% chance of 20M, 26% chance of 30M, 17% chance of 40M Tentpole Awareness: N/A Final Interest: 91% chance of 10M, 78% chance of 20M, 60% chance of 30M, 46% chance of 40M Tentpole Interest: 100% chance of 40M Kingdom of the Planet of the Apes T-8: 64.05% Awareness, 57.39% Interest Final Awareness: 92% chance of 30M, 87% chance of 40M, 75% chance of 50M, 62% chance of 60M, 50% chance of 70M, 37% chance of 80M, 29% chance of 100M Tentpole Awareness: 100% chance of 30M, 90% chance of 40M, 80% chance of 60M, 50% chance of 70M, 40% chance of 80M, 20% chance of 100M Final Interest: 46% chance of 40M, 33% chance of 50M, 24% chance of 60M, 17% chance of 70M, 15% chance of 80M, 12% chance of 90M, 9% chance of 100M Tentpole Interest: 100% chance of 40M, 75% chance of 50M, 67% chance of 60M, 42% chance of 70M, 33% chance of 80M, 17% chance of 100M A Quiet Place: Day One T-57: 28.05% Awareness, 51.2% Interest T-60 Awareness: 59% chance of 10M, 30% chance of 20M, 11% chance of 30M, 8% chance of 40M Horror Awareness: 54% chance of 10M, 31% chance of 20M, 8% chance of 40M T-60 Interest: 97% chance of 10M, 91% chance of 20M, 83% chance of 30M, 71% chance of 40M Horror Interest: 80% chance of 10M, 60% chance of 30M, 20% chance of 40M

Hell, in general, this year looks like the one that will cause World War 3 on BOT. A Michael Jackson biopic, Passion of the Christ 2, Snow White with a non-white lead, three Marvel movies that all have bomb potential, a Superman movie trying to start a new shared universe. Like, there's going to be so much drama next year. It's gonna suck!

This is like Barbenheimer for the worst kinds of people.

I mean I buy the IF tracking. Haven't paid attention to sales or whatever, but this fits well in the same vein as a lot of other movies that aren't based on big IP, but have major starpower to compensate. Fall Guy, Free Guy, Lost City, Bullet Train, Nope if you want to add in directors. The higher-end of those do about 90-120M. So in normal circumstances, it would have probably opened in the 30s. But then you have a market that hasn't gotten anything since March, and you get a solid 10M bump for its opening. It all makes sense in my opinion. Though I will say, and I'm sure it's hysterical to the kiddies, but when your trailer ends with a gummy bear farting, I do question its potential quality.

Moderation If you continue this nonsense any further, you will leave me with no other choice but to give you a thread ban. And I know that's not what you want. I love you. I mean I've liked some of the songs she's done, but I don't hardcore stan her the way I do Beyonce or Gaga. But thanks for the suggestion mate

Do they though? Like 80% of all the movies that are hits post-COVID are still NTCs designed to be part of bigger franchises that make shareholders happy. Even Dune qualifies here. I have a Paul Atreides action figure in my house. Toys and merch were part of its reason to exist. The only other hits this year have been Kung Fu Panda and Godzilla X Kong. And you know darn well what type of movie those are. Sorry mate, but the people just want the same old slop.

Think it might just be UK only for now

Seen a few "takes a while to get going" reactions that do make me go "hmm". Still, enough enthusiasm in these early reactions I suppose? Maybe? I dunno, this part of the marketing run always causes stress.

Moderation We're done with this hyperbolic "this is going to be the biggest bomb in history" talk. This movie won't be out for another nine months. Why are we doing this? What do you gain? What new information are we learning? Why?

I mean, this isn't an overreaction?

https://deadline.com/2024/05/biggest-box-office-bombs-2023-lowest-grossing-movies-1235902825/ Estimated loss of 117M

https://deadline.com/2024/05/biggest-box-office-bombs-2023-lowest-grossing-movies-1235902825/ Estimated loss of 131M

https://deadline.com/2024/05/biggest-box-office-bombs-2023-lowest-grossing-movies-1235902825/ Estimated loss of 143M

https://deadline.com/2024/05/biggest-box-office-bombs-2023-lowest-grossing-movies-1235902825/ Estimated loss of 155M

Discuss

Not a single miss in this entire cast. Michel, don’t let us down!

You know what, 80s toys are still a huge moneymakers with collectors, and Turtles are still big with kids, so I can buy it. Like at my Target, we're still selling He-Man and GI Joe toys, even though not a single kid today knows what those properties are.

lmao wut

No coincidence Challengers dropped so hard on the day Fall Guy started taking its PLFs...

Quorum Updates Back to Black T-16: 26.35% Awareness, 38.35% Interest The Strangers: Chapter 1 T-16: 31.21% Awareness, 47.4% Interest Furiosa T-23: 33.99% Awareness, 41.78% Interest Wolfs T-142: 14.59% Awareness, 40.35% Interest Joker: Folie a Deux T-156: 52.65% Awareness, 60.55% Interest Gladiator II T-205: 28.51% Awareness, 46.78% Interest Mufasa: The Lion King T-233: 49.58% Awareness, 55.95% Interest Tarot T-2: 31.74% Awareness, 47.32% Interest Final Awareness: 41% chance of 10M, 7% chance of 20M Horror Awareness: 46% chance of 10M, 8% chance of 20M Final Interest: 49% chance of 10M, 17% chance of 20M Horror Interest: 44% chance of 10M, 11% chance of 20M The Fall Guy T-2: 47.61% Awareness, 49.67% Interest Final Awareness: 79% chance of 10M, 45% chance of 20M, 26% chance of 30M, 17% chance of 40M Tentpole Awareness: N/A Final Interest: 49% chance of 10M, 17% chance of 20M, 10% chance of 30M Tentpole Interest: N/A The Watchers T-37: 29.32% Awareness, 45.63% Interest T-30 Awareness: 56% chance of 10M, 18% chance of 20M, 3% chance of 40M Horror Awareness: 65% chance of 10M, 23% chance of 20M, 6% chance of 40M T-30 Interest: 60% chance of 10M, 34% chance of 20M, 20% chance of 30M, 11% chance of 40M Horror Interest: 70% chance of 10M, 39% chance of 20M, 17% chance of 30M, 4% chance of 40M

Doesn’t Instagram have their own TikTok style video service? I’m sure another app will come in and save the day.

Great increase for Challengers, though today could be bad, since Fall Guy will start taking IMAX and other PLFs later tonight. But I have hope we got a legs monster on our hands. Fitting, since all three leads have very sexy legs. 👅