I remember seeing Ratatouille at a nationwide sneak preview (sad that they don't really do these anymore) two weeks before it came out and making the disastrous mistake of not eating dinner beforehand. Ended up emerging from the theater hungry as hell.
The box office run of the first Pokemon movie is so hilarious in retrospect, especially since it was before the frontloading really became a "thing". It went from seeming like an easy lock for $100M after opening weekend to not even making $90M in total.
Didn't a movie theater accidentally attach the trailer for Nymphomaniac before Frozen or some other kids movie and all the kids and their parents screamed in horror several months ago? LOLOLOL.
Edge of Tomorrow, Maleficent, and X-Men are all starting to enjoy nice legs. The former actually has a shot at $100M at this point, which is cool to see.
So Jersey Boys went from a surprise breakout to the soft-ish performer it was expected to be the whole time within the span of several hours?
That's why it's better to not count your chickens before they hatch.
Damn Jersey Boys went down a lot from RTH's early "guesstimates". But I guess I'm not surprised, its targeted older audience was more likely to come out during the day than at night.
But narniadis, that's because you and I are old enough to remember the time sequel increases weren't automatically expected. Now they are pretty much mandatory.