Zamor

Saw tonight in Rome (OD here in Italy) in a surprisingly empty theatre. We were like 6-7 people. Two things to consider is that I saw it in English with subs (normally less people, everyone likes dubbing here) and probably everyone in Rome were watching the Europa League semifinal on tv.

ITALY Sat €1.55m / 205k Tot. €11.9m / 1.6 adm

Italy is bigger, we are at €5.7m now and today will be definitely bigger than €2m. 7.9m US are €7.2m

Sat Mario earned €2.028.763 with 272.296 adm. Tot. is now €5.8m

Monday numbers are incomplete, we don’t know how many screens missing. Confirmed by Cinetel.

340+ screen missing, incomplete.

maybe is incomplete, it seems a bit low to me. Jan 1 is always been bigger

At that time Italian BO was definitely bigger than the spanish one. Avatar earned 77M in Spain and 69M in Italy. It'd have been bigger with holidays. It came out on Jan 15. We had a big collapse after covid, these are not our "real" numbers... Spiderman was stopped by covid 19 restrictions in Italy, which started on christmas day 2021.

I think the only reason is that the first Avatar came out a month later here (Jan 15 2010). There were strong local movies on Christmas (it was like that every year, but not anymore) and the industry wanted to protect local movies.

Wait lol That's strange. I don't know what they were expecting, but only a few theaters in the world can show movies at 48fps. We (everyone, because almost everyone have seen it at 24) only missed action sequences with HFR, the rest of the movie is 24fps with a duplicated frame. Only those sequences are at real 48. It seems a bit exaggerated to me lol I personally enjoyed the movie in 3D 24fps.

How much can we expect from today to friday? 7-800k per day? And how much on Jan 1? Same as yesterday?

BATMAN € 6.2m (840k adm) after 10 days.

This week is going to be a disaster, like very year lol Sanremo Music Festival catalyzes attention for 5 days in a row, TV ratings for the first two days are huge (13.8M and 13.6M viewers and streamings are not included, more than the National team in the group stages last summer lol)

Italy 4 days (Wed-Sat): € 8.853.520 (1.161.167 adm) OW (5 days) should be bigger than €11M It is good to remember that in Italy only full vaccinated people can go to the movies, we are talking about 74% of population to date (44.000.000 out of 60.000.000 people)

As for Italy, I expect at least 2/2.5M euros for today

Saw it today, no empty seats in my cinema. I think today is going to be bigger than tomorrow, maybe 2.2+1.8?

ITALY TOP 10 Most admissions 22.9M Doctor Zhivago (UK 1966) 21.8M The Godfather (USA 1971) 16.8M The Ten Commandments (USA 1956) 15.8M Goldfinger (UK 1964) 15.7M War and Peace (ITA 1956) 15.6M Last tango in Paris (ITA 1972) 15.4M Ben Hur (USA 1959) 14.7M A Fistful of Dollar (ITA 1964) 14.5M Trinity is still my name (ITA 1971) 14.5M For a few dollars more (ITA 1965) TOP 10 Highest Grossing films €65.7M Avatar (USA 2009) €65.3M Quo Vado? (ITA 2016) €52.0M Sole a catinelle (ITA 2013) €50.2M Titanic (USA 1997) €46.2M Tolo Tolo (ITA 2020)* €43.4M What a beautiful day (ITA 2011) €37.5M The Lion King (USA 2019) €31.3M Life is Beautiful (ITA 1997) €30.4M Alice in Wonderland (USA 2010) €30.3M Avengers: Endgame (USA 2019) *Best OD Ever (€8.7M) and Best 4 days OW ever (€29.9M).

What's the OD for Spiderman?

1300 screens for Spiderman, this is probably the biggest release ever (?)

Because they never did, even with Avengers, presales were not so "anticipated". I really can't see it over 2.5/3.0m OD (and it'd be very good) 4/5m OD on a working day are insane for our market, and we are talking about a sequel of a movie which earned only 12m.

Right after Spidey (the next day) we have two highly anticipated movies here in Italy, which are Diabolik and House of Gucci

Best OD ever in Italy is $10.5m, but that movie opened on Jan 1 Spidey opens on Wednesday, it's simply impossible

It would be crazy, it's a working day. I see it near HP (3/3.3m)

Best Italian ODs Tolo Tolo ( ITA 2020) €9m (1.3 adm) Quo Vado? (ITA 2016) €8.7m (1.2 adm) Avengers Endgame (USA 2019) €5.2m (641k adm) Harry Potter DH2 (USA 2011) €3.3m (can't find adm) This time cinemas are open only for full vaccinated people (80% of population), so for me it will be far lower than Endgame, but how lower? Half? Closer to HP)

The Space and Uci are still down, webtic is working. A lot of screens in Milan/Rome are already full