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Everything posted by EmpireCity
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The best thing about this weekend is the industry consensus is growing that Bob Chapek has returned Disney to the late 90's and 00's when their direct to video animation severly damaged their brand in a way that was only recovered by Pixar first saving it and then subsequently Disney Animation got its groove back with quality theatrical releases. Pixar films for over 20 years Pixar films were highly anticipated and a level of quality that was unmatched. In 2 years Bob Chapek and Kareem Daniel have flushed that down the toilet and made it something similar to waiting for Lilo and Stitch: Stitch Has A Glitch or Bambi II to hit DVD and distract your kids with for a couple of hours and forget it. LOL that ol' Bob / Kareem / Disney are about to get kicked in the teeth in 2022 by movies like Sonic 2 and Minions: The Rise of Gru while their $200m budget Pixar film is an afterthought.
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This right here is the biggest misconception about streaming. How is putting movies on Paramount+ at 45 days instead of 90 days or even 120 days increasing their subscriptions or causing people to keep their subscriptions? Spolier alert, the reality that nobody wants to talk about is that it doesn't affect it one single impactful bit. Once a movie goes to streaming, it lives there forever. All you do by sending it there early is cut the legs out of the 3 tiered revenue stream that makes the maximum amount of money. Also, there is nothing in the world for movies like the entire theatrical infrastructure to give clout and legitimacy to movies. That is why movies that release in theaters with exclusive windows stay around in the minds of the public and on the radar compared to movies that go right to streaming that are watched and forgotten almost instantly.
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This will be the earliest number I have ever given, but after nailing it early yesterday for TG2, let's try it again. As I suspected, it is starting off far hotter than the last 2 Saturdays. I'm going to go with $17m for today. Then it should be flat tomorrow or even slightly increase. $45m+ weekend total and a 10% to 13% drop from last week.
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There is also going to be an element at play here that everyone from AMC down to local chains are going to be more than happy to stick it to and step on a Disney film for once when next week comes. I would bet that many theaters cut down to 1 screen of Lightyear in favor of continuing to hold multiple screens of TG2 and even JWD along with giving Elvis more room due to its length and potential popularity. Minions the following week is really going to cut Lightyears guts out along with 4th of July being good for TG2 and JWD.