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Everything posted by EmpireCity
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It will be an absolute stone cold lock. Feel free to save this post and rub it in my face if it isn't. The Super Bowl spot wasn't great, but the first trailer had a lot of reaction and buzz. It is a 4 quad nostalgic blockbuster in a similar way that Jurrassic World was. It won't have quite the same entire family audience, but will be more than big enough for $100m opening.
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Batman vs. Superman, Captain America Civil War, Rogue One, Finding Dory and Independence Day:Resurgence are locks. I think Fantastic Beasts will have a great shot. Suicide Squad might have a great shot now. Jason Bourne would be a very under the radar sleeper pick. The last one with Matt Damon opened to $70m, but the audience has aged and likely doesn't help.
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Perhaps you don't get what I am saying because you keep using very niche markets to justify that GENERAL PUBLIC knows who Deadpool was before the production of this movie. They didn't know him. Spiderman, Superman, Batman, Hulk are very mainstream characters. Iron Man is another similar popular but wasn't known by the general public until Robert Downey Jr. brought him to life.
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I am of course making a lot of assumptions, this is my opinion off of what I can see and hear. Bloated is pretty easy though. Zack Snyder tends to run his movies 20 minutes or so too long, usually with effects work that isn't necessary. Oh, it absolutely desperately needs to succeed for Warner Bros. and DC. They have billions in future productions and revenue riding on this being a good enough success to jump start their DC shared universe. Off the top of my head, they have Batman vs. Superman, Suicide Squad, Wonder Woman, Aquaman, Justice League Part 1&2, new Batman Trilogy and others either with release dates or in the works. That right there is $5b-7b in box office alone not even mentioning home video, merchandise, etc.... They need this to work. I agree that Affleck might not want it, but supposedly he didn't really want Batman either but they talked him into it. Then they talked him into more and more and more. I would think if he is going to be that deeply involved, might as well be the boss of the whole thing, but that is my speculation on WB eventually wanting Zack Snyder removed from power.
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Don't be shocked if they go that direction. Batman vs. Superman is another bloated 151 minute long Zack Snyder production, and it desperately needs to succeed. The studio and everyone that has seen the movie has supposedly thought the movie is ok but Affleck is great in it. They already have given him the virtual green light for a new Batman trilogy that he will direct. If Batman vs. Superman isn't well received overall but he is, not really a stretch to think they might back the money truck up to a guy who has proven himself at being not only a decent actor but a very talented director who works efficiently and has a clear vision. He already has a strong relationship with Warner Bros. and is the reason he took on Batman in the first place.
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It 1000% started with X-Men being a massive surprise and box office hit in July of 2000 w/ $50m+ opening weekend. Then Spider-Man more than doubled that in 2002 breaking a ton of records and it was off to the races. X2 built both financially and critically on X-Men with an $85m opening in 2003. Batman Begins set another new standard in 2005 when it came to DC. Everything was either stand alone or self contained trilogies. X-Men, Spider-Man, Hulk, Hellboy, Blade II, Daredevil, Superman Returns, Fantastic Four and others all had varying degrees of success or failure both critically and financially. There were a lot of misfires and no real plan among the studios. Where everything finally changed for good was Marvel Studios coming up with the plan to execute a shared universe across many studios and characters that would all build into them eventually meeting in The Avengers. That started with Iron Man and The Incredible Hulk in 2008. Even though The Incredible Hulk sort of failed, Iron Man was at the time a side character super hero among public perception, but Robert Downey Jr. vaulted him into super stardom and showed Marvel that it could have massive success with not so well known characters. The success of Iron Man gave the green light to Iron Man 2, Thor, Captain America and ultimately The Avengers. The Avengers is where it went full supernova. After the wild success of that and the consolidation under Marvel/Disney, you are pretty much assured comic book movies until they stop making movies. DC has struggled with everything not named Batman Begins or The Dark Knight. They had flop after flop (either financial and/or critical). Superman Returns, Jonah Hex, Green Lantern, Watchmen, Hellboy 2, The Green Hornet, etc... Man of Steel was just enough of a success that WB/DC went ahead with their shared universe. They have billions riding on the success of Batman vs. Superman. They need it to do $1b and hope people are interested enough to want to see things like Wonder Woman and Aquaman. I think Suicide Squad is going to do well, but all the other stuff is a big risk that I don't think will ultimately work out. My guess is, and judging from the latest Batman vs. Superman trailer, that WB is going to remove control of the properties from Zack Snyder and go way more Batman centered and give creative control over to Ben Affleck. He will end up becoming the virtual show runner for the WB/DC universe.