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Everything posted by EmpireCity
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I hope everyone also realizes that every single studio is looking at this weeekend and last weekend (and will REALLY be looking at it 2 weeks from now) and saying "holy shit, streaming isn't really the gold mine we thought it was, and there is still gold in them there hills over at theatrical" and shifting back to how they used to go about business. Bob Chapek is about the only guy that doesn't get it, and that will cost him his job in about 8 months. Netflix, right now, is negotiating a 45 day exclusive theatrical window on Knives Out 2. Let that sink in.
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I absolutely disagree and it isn't hyperbolic nonsene. If Paramount announced this had a 45 day window to "free" streaming on Paramount+, then box office would potentially go from $1.1b to $800m. Zero chance it would be running this hot if people knew that they could just wait and see it in a few weeks for free. It's been proven over and over doing this cuts millions out of the gross and would be on a gigantic scale with a film like this.
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It's insane. Don't ever forget that weeks before TG2 was released, some people at Paramount put out a hit piece on Tom Cruise trying to get him to relent to putting TG2 and MI7 & MI8 on Paramount+ after 45 days and to stop asking for additionl budget on the final MI movies. Cruise, in his infinite wisdom, refused. If he didn't refuse and caved, then TG2 likely makes $300m less WW and same with MI:7 and MI:8. It was nearly a $1b mistake. Having long, sustained and adjustable windows for theatrical is the best way forward. Anyone who can't see that at these studios by now needs to get shit canned.
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The Box Office Buzz and Tracking Thread (December 2021 - July 2023)
EmpireCity replied to Cap's topic in Numbers and Data
3pm shows -
The Box Office Buzz and Tracking Thread (December 2021 - July 2023)
EmpireCity replied to Cap's topic in Numbers and Data
Thor: Love and Thunder on sale Monday, June 13th.