I would argue it's spreading the word that it's a record holder and that's it's super hot, so I wouldn't say it's targeting a "conquered audience"
I agree with the rest though, perhaps this is so trivial that it's not a business decision rather just Kathleen trying to look good.
Jim's had a hands off approach to Alita but it is his script and it is being produced through light storm.
Expect Alita to perform far better than you anticipate, this won't be another GITS
It was much more endearing when it was a director to director, mind you could the opening weekend handovers always been a studio thing? It's possible that the Kathleen did it from good will alone but it's far more possible that it was because it's a little bit of easy marketing you can't miss out on. I'm not trusting of big companies and history is on my side, I assume everything they do s for the ultimate goal of making more profit.
He has more control than ever before with his 16 cameras for performance capture. We also know he's got the biggest data farm used for a film ever.
Get this, in post processing he can change the angle of the scene, add a closeup, top down view, do whatever. It's nuts.
looks to be $23.5 which is a 5% drop.
Tell me if I'm wrong but shouldn't we expect a slightly better hold for IW than Avengers due to Ticket discount tuesdays?