Umberto likes to shoot down every rumor that doesn't come from his rumour machine gun.
At this point, anything he says is a hit or miss, the only thing he cares about is being the first to report something.
Yes, but tell that to an investor who threw 500 millions only to get back as much 1 year later. These people have money to launder, they don't have time to waste with visionaries like Whedon and Snyder.