When Sneider tweeted about the social media embargo earlier, he said it didn't affect him, only "a hand-picked group of comics-loving bloggers". Erik Davis, Umberto and a few others called him out for it. Sneider singled out Umberto, saying Sneider was behind the success for The Wrap and the site and Umberto wouldn't be where they were without Sneider. Umberto responded by showing the webtraffic of Sneider's website compared to the site Umberto started.