For the price of a few posts earnestly doing SW discourse, we were able to generate a page of gifs dunking on the idea of earnestly doing SW discourse. I call that… mercy
Also the only summer that seems to be outperforming its reception to me is AM1, which is explained by the tiny raw size and being a first entry. I think if we did a regression with reception, first vs sequel, and OWeek rank (or adjusted OW gross or whatever) as variables we’d find almost no summer vs not summer relationship — including the weekdays ~kills the vacation benefit (as it should).
@M37 we’ve got basically no difference in projection (340ish vs 350ish) I just think tacking the previews on helps the old ones’ nums without corresponding to a real superiority in holding behavior.
Crawdads and paws of fury will make like 30M, vs the openers of Firestarter and Family camp pulling 5M in DS2’s 2nd weekend… where it dropped 67% in spring with better wom and a less frontloaded Oweekend.