For @charlie Jatinder, ranked 2nd and 3rd weeks. This is from movies with 500+ total DOM only to avoid having to comb too many small Dec movies, but if anyone wants to add any that would make the top 10 (cutoffs 148M/81M) feel free to respond and I’ll add them in.
2nd Weeks
3rd Weeks
* SMB is the only non Fri opener, weeks reflect D8-14 and D15-21 respectively. Please use same method for any suggested adds
The I1 to I2 admit bump would take it to ~745M so still not quite that crazy
Movie Adjusted ow -> adjusted DOM:
I1 126-> 467.5
I2 223 -> 743 (+77% -> +59%)
IO1 119-> 469
IO2 154 -> ? (+29.5% -> +?%)
I guess tbf CS was flat from I1 to I2 so flat from IO1 -> IO2 no issue — 745 or flop @charlie Jatinder 😤
Fri/Th: similar to elemental
Fri/juneteenth: similar to elemental
2nd wknd/first true fss: actually a better drop than elemental
Insanity. So far run is indistinguishable from if had got the + (which would send to 700-750ish)
Tbf while IO2 overperformed expectations massively and is going to have a stellar DOM finish and even more monstrous os… the DOM ow wasn’t truly BIG big. Like 25th nominal and 60th adjusted, unlike say I2 was 8th nominal and 14th adjusted.
The OS debuts were actual behemoth level in some markets but that can be a bit more hit or miss in terms of attracting Rth
Th at 140k and chang is the 2nd highest nonOD weekday so far after yday. ~+3% weekly
Fri cgv start is 41k vs 42k last week, I would guess day will be down 0-5% weekly…👀
79 would be good relative to other June Pixar sequels with great WOM. There is nothing in particular in first 6 days of data that points to higher be it in daily behavior or reception metrics. I think there’s room to go a bit higher based on vibes but some of the numbers being thrown around are kind of detached from reality and seem likely to bring nothing bit disappointment 🤷♂️
And I’m saying it probably includes the sun cume for new markets, 2day for 2day holdover markets (not sure any of these are left after Japan switch though?), 3day for 3day holdover markets, 4day for 4day holdover markets, and 5day for 5day holdover markets. Just like reported wknd fig
In order to really hurt a brand, sowmthign has to be:
clearly bad
widely watched by adults
clearly canonical
For animated property tie-in/spinoff stuff it’s not so easy to hit both of the first two at once and even if you do can inject some doubt about 3 as needed
No, for openings markets it will be Sun cume of course but lots of markets have 4 or 5day weekends regularly. E.g. SK is WThFSS OW, fss after but France is WThFSS for all weekends